The Google Tag Manager Specialist will implement and troubleshoot tags, manage tracking issues, and assist with GA4 configurations, while ensuring quality and compliance.
Digital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
Position SummaryDigital Reach Agency is a full-service digital marketing agency for B2B SaaS & Tech companies. We’re an enthusiastic, open-minded team of compassionate and talented people. Our company prides itself on the amazing people who are a part of our team – employee well-being is our priority, our work matters to us, we foster growth & learning in the workplace, and have implemented initiatives to ensure we’re engaging our team and empowering every member to succeed.
This is a part-time, contractor, as-needed position.
Requirements
- 2+ years hands-on experience with Google Tag Manager (Web, Server-Side is a plus)
- Strong understanding of GTM fundamentals: tags, triggers, variables, dataLayer, custom templates
- Solid JavaScript knowledge, especially as it applies to GTM custom scripts
- Experience with GA4 event architecture and enhanced measurement configurations
- Ability to debug tracking issues across browser, network tab, and console
- Familiarity with major ad platform pixels (Meta, LinkedIn, Google Ads, Bing, StackAdapt, etc.)
- Strong attention to detail and methodical QA approach
- Ability to work independently and manage tasks asynchronously
- Implement, test, and deploy tags, triggers, and variables within Google Tag Manager
- Troubleshoot tracking issues, dataLayer problems, and sequencing/timing issues
- Write and maintain lightweight JavaScript for GTM-based solutions
- Debug and refine custom scripts used for form validation, lead tracking, cookie compliance, and other client-specific requirements
- Assist with GA4 configurations, custom event setup, and dataLayer design
- Audit existing GTM containers and recommend improvements
- Support privacy compliance setups (e.g., Consent Mode, CMP integrations)
- Communicate findings clearly and document work within internal workflows (Asana, Slack, etc.)
Nice-to-Have Skills
- Experience with Marketo, HubSpot, Pardot, or other marketing automation platforms
- Experience with server-side tagging environments
- Understanding of cookie compliance and Consent Mode
- Familiarity with WordPress, Webflow, or other CMS platforms
- Light experience with HTML/CSS for QA
- Experience working with distributed or agency teams
Benefits
Position: Contractor
Location: Remote
Pay: $60 - $70/hr (depending on experience)
Top Skills
Bing
CSS
Ga4
Google Ads
Google Tag Manager
HTML
JavaScript
LinkedIn
Meta
Stackadapt
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