The Google Ads/SEM Manager will develop and optimize paid search campaigns for NP student acquisition, monitor performance, collaborate on ad creatives, and manage budgets.
Title: Google Ads / SEM Manager
Location: Atlanta, GA (Hybrid preferred); Open to Remote
Compensation: Competitive Salary + Performance-Based Bonus
Who We Are
NPHub is a rapidly growing healthcare education and career platform with a mission to expand healthcare access in the U.S. by helping nurse practitioner (NP) students graduate on time and connect with ideal job opportunities.
Role Overview
As Google Ads / SEM Manager, you will play a critical role in driving NPHub’s growth by managing and optimizing paid search campaigns.
Key Responsibilities:
● Develop, launch, and manage paid media campaigns on platforms including Google and Bing to drive growth for NP student acquisition and NP candidates.
● Optimize campaigns daily to meet performance goals such as ROAS and lead acquisition, adjusting bids, audiences, creatives, and strategies as needed.
● Collaborate with the content and creative teams to ensure engaging, on-brand ad materials are utilized across campaigns.
● Monitor, analyze, and report on campaign performance, identifying insights and opportunities to improve.
● Oversee and adjust budgets to ensure the most efficient use of resources across multiple platforms.
● Stay updated on emerging PPC trends and incorporate best practices into ongoing campaigns.
Required Qualifications:
● 8-12 years of experience as a performance marketer, specifically in Google Search.
● Proven expertise in managing high-budget campaigns (at least $50k/monthly).
● Strong analytical mindset with the ability to draw actionable insights from data.
● Experience driving DTC sales and leads.
● Excellent ad copywriting skills.
Desirable Qualities:
● Experience in the healthcare or education sector or with driving lead gen is a plus.
Benefits and Perks:
● Hybrid work environment (with an office in Vinings, GA); Remote candidates will also be considered
● Competitive compensation and comprehensive benefits
● Unlimited paid time off and annual company holidays
● Opportunity to grow with a company making a meaningful impact in healthcare
Interested in the opportunity? Apply now.
Top Skills
Bing Ads
Google Ads
Ppc
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