Manage, organize, launch, and optimize PPC campaigns; monitor emerging PPC practices and trends; improve campaign performance and productivity; and create regular Google Ads and Google Analytics reports. The role requires experience managing PPC campaigns, interpreting web analytics data, understanding HTML and SEO, and using search engine ranking and keyword research tools.
Company Description
IvyPanda is a student success hub designed to improve the educational outcomes and learning capabilities of students around the world by connecting them with academic experts and by providing highly-efficient self-study services and online tools.
Job Description- Manage, organize, and optimize PPC campaigns
- Launch new PPC campaigns
- Learn new PPC practices, trends, and techniques to boost performance and increase campaign productivity
- Regularly create Google AdWords and Analytics reports
- Experience with optimization, management, and creation of PPC campaigns
- Ability to interpret and effectively work with Google Analytics and other web analytics data
- Understanding of HTML and SEO
- Experience with search engine ranking tools and keyword research
- Strong motivation, work ethic, and communication skills
All your information will be kept confidential according to EEO guidelines.
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Manage, organize, optimize, and launch PPC campaigns. Monitor emerging PPC practices and trends to improve campaign productivity and performance. Create regular Google Ads and Google Analytics reports, interpret web analytics data, conduct keyword research, and apply SEO and HTML knowledge.
Top Skills:
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What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
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- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
