Global Senior Manager - Demand Generation

Global Senior Manager - Demand Generation

Role Overview

This role focuses on bringing global campaign kits to life through high-impact, digital-first execution while integrating field and regional efforts to drive demand, pipeline growth, and revenue. The position emphasizes hands-on campaign activation, continuous optimization, cross-functional collaboration, and rigorous performance tracking in a fast-paced, matrixed environment. The ideal candidate is execution-oriented, data-driven, and skilled in leveraging digital tactics alongside field/partner alignment to maximize ROI and funnel velocity.

Key Responsibilities

• Campaign Activation & Execution: Adapt and deploy campaign kits across digital and field channels to generate demand and build pipeline; continuously refine execution based on real-time market signals, customer feedback, and performance data. 
• Digital-First Execution: Lead multi-channel digital campaigns using paid media (search, display, social), email marketing & nurture streams, SEO/SEM, web personalization & landing page optimization, webinars/virtual events, content syndication, account-based marketing (ABM) tactics, and marketing automation workflows. 
• Cross-Functional Collaboration: Partner closely with Field Marketing, Partner Marketing, and sales teams to localize campaigns, ensure regional compliance and alignment with sales priorities, and provide execution feedback (e.g., effectiveness, content gaps, field readiness) to enhance future campaigns and scalability. 
• Performance Monitoring & Optimization: Track key metrics (MQLs, pipeline contribution, conversion rates, ROI, CPL/CAC targets); optimize tactics, channel spend allocation within budget, and attribution models to accelerate funnel velocity and maximize impact. 
• Project Management & Executional Rigor: Own timelines, deliverables, multi-channel coordination, and stakeholder communications to deliver campaigns on time and to high-quality standards.

Key Skills & Qualifications

• Proven experience executing integrated, multi-channel digital demand generation campaigns. 
• Strong expertise in digital tactics: paid media, email marketing, SEO/SEM, ABM, marketing automation, content syndication, and event-based channels. 
• Data-driven decision-making with the ability to analyze performance and optimize in real-time; proficiency in using AI tools to enhance campaign execution on digital media. 
• Excellent project management and organizational skills to handle multiple concurrent workstreams. 
• Strong cross-functional collaboration and communication abilities; comfortable articulating strategies, outcomes, and improvements in matrixed, fast-paced settings. 
• Ability to incorporate feedback, close performance loops, and drive iterative improvements while adapting to shifting timelines and regional requirements.
• This role sits at the intersection of global campaign strategy and regional/local execution, requiring someone who thrives on activation, optimization, and collaboration to deliver measurable pipeline results.

Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

• Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
• Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule – better is the enemy of done. Don’t spend hours when minutes are enough.
• Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
• Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
• Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you’re unsure, ask. Demonstrate unwavering support for decisions.

COMMENTS:

• The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.