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SpringWorks Therapeutics

Global Brand Director- GOMEKLI/EZMEKLY

Posted 3 Days Ago
Be an Early Applicant
In-Office
Boston, MA
165K-230K
Senior level
In-Office
Boston, MA
165K-230K
Senior level
The Global Brand Director is responsible for developing brand strategy, messaging, and campaigns, driving brand performance and collaboration across teams and stakeholders.
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About SpringWorks Therapeutics:

SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.  

 We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).

 At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.

Your Role:

The Global Brand Director will be a key contributor in the design and development of brand strategy, messaging, and campaigns to ensure consistent and compelling brand presence worldwide. The person in this role will be a key participant in supporting the launch and overall performance of the brand. 

Location Classification – Hybrid:

This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid

Essential Duties and Responsibilities:  

  • Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
  • Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
  • Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
  • Oversee global congress strategy and execution; guide local congress strategy
  • Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
  • Provide strategic input to the Global Brand Team
  • Demonstrate and develop strong relationships with key external and internal stakeholders.
  • Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans
  • Ability to independently and proactively identify strategic opportunities, build plans and execute against them
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
  • Manage multiple projects and vendors and ensure high-quality and on-time delivery.
  • Manage category/project budgets.
  • Ensure compliant execution of all marketing strategies, materials, and tactics
  • Perform other duties and responsibilities as assigned

Role Requirements:

  • Education: Bachelor's degree (business or related disciplines), MBA or other advanced degree preferred
  • 7+ years of relevant pharmaceutical and/or biotechnology commercial experience
  • S. launch and in-line marketing experience; sales experience is a preferred
  • Oncology and rare disease experience preferred
  • Microsoft Office
  • Brand planning
  • Launch and tactical planning
  • Strong track record of influencing key stakeholders and leadership with and without authority
  • Clear communicator able to engage, influence and navigate cross-functional stakeholders
  • Team player and strong track record of collaboration
  • Strong sense of urgency and ability to organize, prioritize, activate and execute
  • Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams’ performance. 
  • Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment. 
  • Ability to travel occasionally including overnight stay driven by business need. 
  • This position must be able to work East Coast hours. 

SpringWorks Leadership Principles:

  • Change Steward - Recognize that change is essential; set goals that align to the Company’s strategy and create positive momentum for change; adapt business practices as necessary to adjust to ever changing requirements
  • Excellence Driver - Drive high performance and ownership through an open dialog; recognize performance, empower teams and create accountability for results
  • Growth Coach - Set clear expectations, provide frequent feedback, coaching, and encourage continuous learning; leverage individual strengths to help SpringWorkers unleash their potential and grow in their jobs and careers
  • Community Builder - Establish connections with others to build strong teams that trust each other and are great at collaborating to achieve goals; create a diverse, inclusive, and psychologically safe environment

Compensation and Benefits:
The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.

We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.

EEO Statement:
SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.

This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.

Privacy:
Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics’ privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).

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