The Full-Stack Digital Marketer will manage social media, email campaigns, SEO, and collaborate on content production while analyzing performance metrics.
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a collaborative and enriching work environment where each team member can grow and thrive. With a presence across the United States and Central/South America, Bluelight is in an exciting phase of expansion, continually seeking exceptional talent to join its dynamic and diverse community.
We are building Bluelight's marketing team from scratch and looking for a hands-on digital marketer who can cover multiple channels, execute with speed, and grow with us. You will work closely with the Growth Marketing Manager and report directly to them, collaborating with a UX/UI designer, a freelance content writer, and a part-time media buyer.
Core responsibilities
- Own and execute the organic social media calendar across all active platforms (LinkedIn, Instagram, etc.)
- Set up, manage, and optimise email marketing campaigns and automated workflows
- Support on-page SEO: metadata, internal linking, content briefs, keyword tracking
- Brief and coordinate content production with the freelance writer
- Support in building and maintaining HubSpot as the team's CRM: basic marketing automations, lead nurture sequences, social media publishing, and tracking
- Support landing page creation and A/B test coordination with UX/UI designer
- Pull weekly and monthly performance reports from social platforms
- Coordinate asset requests with the UX/UI designer for social, email, and ad creatives
Required skills & experience
- 4-6 years of hands-on experience in a digital marketing or growth role
- Proven experience managing organic social channels (content calendar, scheduling, community engagement)
- Solid understanding of email marketing: segmentation, automation flows, A/B testing
- Familiarity with SEO fundamentals: on-page optimisation, keyword research, meta tags
- Analytical mindset: comfortable reading dashboards and making data-informed decisions
- Strong written communication: able to brief, edit, and QA copy
Nice to have
- Experience with Google Analytics 4 and/or Looker Studio
- Working knowledge of HubSpot (CRM, Marketing Hub, or equivalent)
- Comfortable setting up basic automations (HubSpot workflows, Zapier, or similar)
- Basic knowledge of paid media concepts (briefing the media buyer, reading ad reports)
- Familiarity with tools like Notion, Slack, Asana, or similar project management tools
- Prior experience in a startup or early-stage team
KPIs for this role
- Organic social engagement rate (target: month-on-month growth)
- Email open rate and click-through rate (benchmarks set at onboarding)
- SEO keyword ranking improvements (tracked monthly)
- Content deliverable turnaround time (coordination with freelance copywriter and UX/UI designer)
Company Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Being a consultant in our team is a fun, challenging, and rewarding career choice. Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth. You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #LI-Remote
Similar Jobs
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
The SEO Specialist II enhances clients' online presence through data analysis, local SEO tactics, strategic content implementation, and collaboration with internal teams. They provide performance reports, client support, and ongoing SEO education while managing SEO-related requests and trends.
Top Skills:
CopyscapeDba PlatformGoogle AnalyticsGoogle Search ConsoleLocal FalconMajestic SeoMoz ProSem Rush
Consumer Web • Healthtech • Professional Services • Social Impact • Software
Manage Headway's SEM program, focusing on campaign architecture, budget management, conversion optimization, and collaboration with engineering and data science teams, utilizing AI tools for process improvements.
Top Skills:
Ai ToolsGoogle AdsMicrosoft AdsSQL
Consumer Web • Healthtech • Professional Services • Social Impact • Software
As the Business Development Lead for Care Partnerships, you'll drive mid-market health system partnerships from prospecting to launch, build relationships with leaders in care management, and support enterprise deals alongside your team.
Top Skills:
Communication ToolsCrm SoftwareHealth Tech
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
