Freelance - Director, Analytics

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

RAPP is seeking a Freelance Director, Analytics to join our marketing sciences team. The Freelance Director, Analytics leads the performance measurement reporting and testing analytic deliverables in support of paid media, landing page, and CRM tactical campaigns and identifies actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey.

This position plays a critical role within accounts to shape data-informed strategic frameworks, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. The position is responsible for evolving best in class output, analytical rigor, innovation around campaign and media analytics, and insights generation for RAPP clients. 

The Freelance Director, Analytics is expected to continuously seek out, learn about and actively use new data sources, technologies, tools and statistical methods and be able to apply this experience to innovate new analytical solutions aligned with client needs.  Resourcefulness, curiosity, passion, collaborative spirit, and fearlessness are required traits of all RAPP employees. 

The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise. Define data, decisioning and measurement strategies to optimize multi-touch marketing programs across all forms of media (digital, social, direct, etc.…). 

YoUR RESPONSIBILITIES:

• Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.
• Business Case development derived from multiple data source inputs including third party research, primary research, campaign reports, benchmarking analysis and historical performance.
• Develop observations and insights around campaign results for optimization of paid media and omni-channel performance marketing campaigns.
• Define requirements for and produce campaign reports and analysis across paid media marketing channels (specifically but not limited to programmatic display & video, paid social, email, site analytics, and paid search).
• Collaborates with Strategy, Experience Planning, Project Management, and Creative discipline teams in producing actionable insights on customer behavior based on campaign results and analysis.
• Drives media and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools.
• Informs component (creative, format, value proposition, target, message) analysis optimization based on in-depth analysis by campaign or cross-campaign.
• Combine disparate data sets (customer database, marketing behavior, macro-economic data, etc.) to expose brand realities, market opportunities and potential marketing strategies.
• Provide leadership in developing M&A Plans, learning agenda’s, ROI/ Pro Forma’s, and results for all client projects.
• Provides quantitative analysis input to define business requirements for multi-touch and progression campaign sequences.
• Provide accurate attribution platforms/ models across multiple media channels.
• Deep understanding and expertise of digital ecosystem measurement and insights, including but not limited to Programmatic Digital and Social platforms.
• Attract, Nurture and Retain best talent; Build and manage a team of analysts capable of meeting needs of agency and client.
• Author POVs and other IP covering recent trends and developments in marketing analytics, big data and data science.
• Drive AI innovation and tools adoption to evolve ways of working and increasing effectiveness and efficiency.

REQUIRED SKILLS and experience:

• Bachelor’s degree in Math, Finance, Marketing, Statistics, Econometrics, Social Science or other related degree/ equivalent experience.
• 8-10 years experience working with data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, channel attribution, program optimization, customer segmentation, market share analysis, customer lifetime value, and predictive modeling.
• Advanced knowledge of marketing tools and methods, direct marketing test and learn plans, ROI and Pro Forma development.
• Expertise with statistical and research methods: significance, error, sample size, design of experiment, data mining/multivariate analysis.
• Proficient knowledge with data visualization tools: Power BI, Google Data Studio, Tableau.
• Proficient knowledge with web analytics and publisher UI tools: Google Analytics, Campaign Manager, DSPs, Facebook, Adobe Analytics/CJA, Adobe Campaign Classic
• Proficient knowledge with database and marketing automation tools and languages: SQL, Business Objects, DataBricks, Python.
• Proficient knowledge with CRM and Email/App 1P data, including SFMC.
• Expertise with Microsoft Excel – logical functions, lookups, pivot tables, external source data, dynamic pivot charts and tables.
• Strong communication and PowerPoint presentation skills.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $82/hr. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.