Responsible for designing and executing field marketing strategies to drive qualified leads, enhance brand awareness, and improve market penetration, in collaboration with various teams to optimize performance and ROI.
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by barbers in 4,000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit getsquire.com or download the SQUIRE app from the App or Play Store.
SUMMARY
SQUIRE is seeking an experienced and results-driven Field Marketing Manager to join our growing Demand Generation team.
In this role, you’ll be responsible for the strategy, planning, execution, and optimization of field marketing programs that drive qualified pipeline, build brand awareness, and deepen market penetration. You will design and scale a repeatable, high-performing field marketing framework focused on lead generation, pipeline acceleration and closing revenue opportunities.
This role is critical to fueling SQUIRE’s product-led and sales-led growth. You will work cross-functionally with Sales, Customer Success, Finance, Analytics, and the broader Marketing organization to build and execute integrated programs that move prospects through the funnel, generating measurable growth which results in positive ROI.
We are looking for a strategic yet hands-on field marketer — someone who thrives on ownership, is data-obsessed, and is passionate about connecting with prospects and customers in authentic, meaningful ways. You will help cement SQUIRE’s reputation as an essential partner to the barber community.
You should have solid experience working with marketing automation and CRM tools and have experience with budget management, project planning, email marketing and post event attribution. You should have a creative, innovative approach anchored in an obsession with analytics and field marketing optimizations. We’re looking for someone who is strategic, but hands on and is excited to play a major role in unlocking and driving growth creating connections with prospects and customers.
REPORTS TO
Sr. Director, Demand Generation
JOB DUTIES & RESPONSIBILITIES
- Design and execute field marketing strategies that generate net-new leads, engage existing customers and leads, accelerate pipeline development, and drive revenue growth
- Plan, manage, and execute events and community engagements specifically tailored to barbers and key industry partners in high-priority markets
- Build and operationalize scalable processes that enable SQUIRE’s field marketing programs to grow alongside the business
- Develop and launch high-impact field initiatives that accelerate the buyer’s journey and influence conversion at every stage of the product-led and sales-led funnels
- Manage end-to-end event execution, including strategy development, goal setting, content creation, event messaging and promotion, signage, giveaways, vendor management, contract negotiation, site selection, registration, agenda planning, staffing, on-site logistics, travel and food & beverage coordination
- Maintain and organize event and campaign documentation, including budgets, project calendars, checklists, decks for leadership teams, run-of-show documents, and production schedules to ensure seamless execution and accountability
- Conduct monthly budget reviews and ROI reporting, adjusting strategies and resource allocations based on data-driven insights to optimize field marketing event performance
- Coordinate program execution in close collaboration with Sales and Customer Success stakeholders, ensuring full alignment with pipeline goals
- Effectively prioritize and manage multiple projects simultaneously, consistently delivering high-quality results on time and within budget
- Establish and nurture strategic partnerships that expand brand presence and influence in high-priority markets
- Track, measure, and analyze field program performance, using data-driven insights to optimize strategies, improve lead quality, and maximize ROI. Lead post-event campaign analysis — delivering actionable insights and recommendations to Sales, Customer Success and Marketing teams for continuous improvement
- Partner with brand, product and customer lifecycle marketing on field marketing efforts, ensuring all programs are relevant, culturally aligned, community focused and impactful for the barber community. Share industry trends, competitor insights and customer needs based on field marketing event learnings.
The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs.
REQUIREMENTS & QUALIFICATIONS
- 5+ years of experience in field marketing/demand generation (experience in B2B software or high-growth environments is a plus)
- Proven-track record with in-person events including regional field events and end-to-end tradeshow planning and execution that drive growth
- Proficient in planning, forecasting, and managing field marketing budgets that align with business objectives
- Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance
- Brings sharp attention to detail, strong organizational skills, and a proactive mindset to every project
- Innovative, resourceful, and always thinking strategically to stay ahead of challenges and opportunities
- Experience and working knowledge of Martech tools like Customer io, Braze, Iterable and Salesforce, and other marketing technology platforms
- Demonstrated success in building scalable field marketing campaigns and events in partnership with MarOps, RevOps, Analytics, Finance, Sales, Customer Success, Brand and Product teams
- Strong problem-solving mindset and analytical approach, with a focus on testing and learning
- Excellent written and verbal communication skills
- Demonstrates agility and resilience in a rapidly changing company culture
- Energetic, enthusiastic, and highly collaborative team player
- Travel Up to 35%
WHAT WE OFFER
- Base Salary between 100-120k DOE
- New hire equity grant
- 100% employer paid medical, dental, and vision insurance for you and your dependents
- 401K plan with non-elective employer contribution
- Generous PTO and Paid Parental Leave policies
Interview Accommodations
SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position, please email your request to [email protected] and someone on our team will respond to your request.
EEO Provision
SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Pay Transparency Nondiscrimination Provision
SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
E-Verify Participation
SQUIRE participates in E-Verify. Learn more about E-verify here.
Top Skills
Braze
Customer.Io
Iterable
Salesforce
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