The Field Marketing Manager will execute field marketing campaigns, coordinate events, manage budgets, track leads, and collaborate on strategies.
Description
Responsibilities
Requirements
Zero Networks is redefining the future of network and identity security- and we’re growing fast! We’re looking for a Field Marketing Manager to lead national and regional conferences, trade shows, and sponsored events across North America.
This role focuses on large-scale, high-impact events like RSA, Black Hat, FS-ISAC, and other strategic conferences where Zero Networks needs to shine. You’ll manage everything end-to-end from strategy and budgeting to execution and post-event reporting… all while partnering closely with sales, content, digital, and partner teams to deliver seamless, integrated campaigns that drive measurable pipeline results.
Responsibilities
- Lead Major Industry Events – Plan and execute national and regional conferences, trade shows, and sponsored activations (e.g., RSA, Black Hat, Palo Alto Ignite, FS-ISAC).
- · End-to-End Ownership – Drive strategy, budget, booth logistics, speaker coordination, content tie-ins, on-site operations, and follow-up.
- · Sales Alignment – Partner with sales leadership to secure territory buy-in and align pre- and post-event plans for maximum impact.
- · Partner Collaboration – Manage co-branded activations with key partners, including booths, happy hours, and joint promotions.
- · Campaign Integration – Work with the digital and content teams to tie events into broader demand generation and ABM campaigns.
- · Reporting & ROI – Lead post-event analysis, measuring performance against KPIs, pipeline impact, and ROI to inform future investments.
- · Budget Management – Own the NA conferences and trade shows budget and manage vendor negotiations.
- · Internal Event Support – Shared responsibility with peer Field Marketer to assist on internal events like SKOs, QBRs, and team off-sites.
- · Cross-Functional Collaboration – Partner closely with content, product marketing, sales, and SDRs to ensure events are leveraged across the funnel.
Requirements
- 2+ years of field marketing experience with a focus on national conferences and trade shows (cybersecurity experience a plus).
- · Proven success driving integrated event strategies tied to demand generation and pipeline growth.
- · Exceptional project management skills with the ability to manage multiple events simultaneously.
- · Strong collaboration skills with cross-functional teams, partners, and external vendors.
- · Hands-on experience with HubSpot, Salesforce, Asana, and vendor/agency management preferred.
- · Excellent written and verbal communication skills, with executive presence when representing Zero Networks.
- · Willingness to travel 25–30% as needed for conferences and event execution
Top Skills
CRM
Hubspot
Map
SFDC
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