Field & Demand Marketing Manager

ABOUT GREENPLACES

We're on a mission to make sustainability accessible and impactful for businesses of all sizes, not just the Fortune 500. Through our innovative software and service offerings, Greenplaces helps customers measure and track their carbon emissions and serves as a source of truth for business's sustainability activity. The company is headquartered in Raleigh, NC with employees in San Francisco, New York, Charleston, and more. We’re backed by the best of the best including Redpoint, Felicis, and Tishman Speyer. 

ABOUT THE ROLE

We're seeking a dynamic Field & Demand Marketing Manager to spearhead our ambitious revenue growth through a strategic mix of high-impact events and demand generation programs. You'll orchestrate our comprehensive events strategy, including a dinner series, presence at major industry conferences each quarter, and educational webinars. In this role, you'll own lead gen and pipeline creation targets.

• Design and execute comprehensive field marketing programs, including in-person and virtual events, that generate qualified leads and deliver on ambitious pipeline targets
• Orchestrate our event and speaking engagement strategy for our advisory board, leveraging the expertise of former CSOs at Fortune 500 companies
• Create and manage our webinar program that educates businesses on sustainability practices and demonstrate the ROI of our platform
• Collaborate closely with BDRs and sales teams to ensure timely follow-up on webinar and event leads, maximizing conversion opportunities
• Develop and implement measurement frameworks to track program success and optimize ROI
• Build relationships with industry partners and event organizers to secure strategic speaking opportunities

ABOUT YOU (SKILLS) 

• 5+ years of experience in field marketing, demand generation, or similar roles, preferably in B2B SaaS
• Proven track record of creating and executing marketing programs that deliver measurable pipeline results
• Experience managing end-to-end event marketing programs, both virtual and in-person
• Strong project management skills with an intense attention to detail 
• Excellent communication and interpersonal skills
• Ability to travel 

WHAT WE OFFER

• Opportunity to make a meaningful impact on climate action by helping businesses embrace sustainability
• Flexible, unlimited paid time off
• Generous medical, vision, and dental benefits 
• Equity packages for all employees
• Parental leave 
• Mental health and family planning resources 
• Remote and hybrid work options 
• Annual team and department retreats 

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Greenplaces is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.