Experiential Marketing Partner for Private Bank East Region

Citizens is seeking a passionate and strategic Experiential Marketing Partner to join our Enterprise Sponsorships & Experiential Marketing Team. This role will focus on delivering high-impact, emotionally resonant experiences that deepen relationships with Citizens Private Bank and Private Wealth clients in the East Coast Region.

From bespoke activations and thought leadership events to executive panels, conferences and webinars, you’ll lead the development and execution of experiences that engage customers, prospects, colleagues, and senior leaders—bringing our brand to life in meaningful and memorable ways.

Key Responsibilities

• Lead and Execute Experiences: Strategize, coordinate, and deliver events that foster emotional connection, drive engagement, and support business growth with a digital-first mindset to elevate brand experiences. Oversee simultaneous experiences while adapting to dynamic environments and tight deadlines.
• Stakeholder Collaboration & Communication: Partner with regional leaders, marketing teams, and line-of-business executives to align experiential plans with strategic goals. Work closely with local teams to manage invitation lists and drive attendance; collaborate with internal teams (Growth Strategy, Social/Content, Communications) to ensure event success. Present plans and updates to senior stakeholders with clarity and confidence.
• Vendor & Venue Management: Work closely with Marketing Event Operations when sourcing and onboarding vendors, speakers, and venues; manage contracts, review BEOs, risk assessments, and payments through internal systems.
• End-to-End Event Execution: Manage event and conference execution including invitation strategy, RSVP tracking, vendor coordination, budget management, contract negotiation, run-of-show development, onsite management and post-event analysis.
• Brand Alignment: Ensure all experiences are consistent with Citizens brand standards and marketing guidelines.
• Performance Measurement & Reporting: Develop post-event assessments and report key metrics to measure impact and inform future strategy. Collaborate with Marketing Event Operations to ensure performance data is captured in scorecards for socialization.
• Trend Monitoring: Stay ahead of industry and competitive trends in financial services and experiential marketing.

Skills & Attributes

• Strategic thinker with a creative approach to problem-solving.
• Exceptional written and verbal communication skills.
• Professional presence and business acumen.
• Highly organized with the ability to manage multiple projects simultaneously.
• Energetic, confident, and creative with a forward-thinking mindset.
• Self-motivated team player who thrives under pressure.
• Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook).

Qualifications

• 7–10 years of experience in event planning; financial services experience strongly preferred
• Deep understanding of the banking industry, private banking and/or luxury brands and customer engagement strategies.
• Experience with sponsorships and partnerships is a plus.
• Experience and knowledge of private equity industry is a plus.
• Passion for marketing and brand storytelling.
• Comfortable working in fast-paced environments with tight deadlines.
• Willingness to travel (~40%) and work non-traditional hours as needed.

Hours & Work Schedule

Hours per Week: 40 Hours

Work Schedule: Monday through Friday in office 4 days 1 day from home. 

Location: Boston MA, Westwood MA or Boca Raton FL

Pay Transparency 

The salary range for this position is $115000-$160,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

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