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JPMorganChase

Executive Director, Head of Sapphire Media and Brand Strategy

Posted 4 Days Ago
Hybrid
New York, NY
Expert/Leader
Hybrid
New York, NY
Expert/Leader
Leads Sapphire’s media and brand strategy across awareness, consideration, and acquisition. Responsibilities include media investment, integrated campaigns, brand and culture marketing, social and creator strategy, search and performance marketing, measurement, attribution, budgeting, optimization, and team leadership. The role partners with senior stakeholders and cross-functional teams to strengthen brand equity, improve marketing effectiveness, and deliver measurable business growth.
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Lead Sapphire’s media and brand strategy to grow awareness, strengthen brand equity, and improve acquisition performance.

You’ll shape how Sapphire shows up in the market—bringing together modern media strategy, measurement, and creative leadership to drive growth. Join a team where you can influence senior stakeholders, build new capabilities, and lead high-impact marketing innovation.

As a Head of Sapphire Media Strategy in Sapphire Marketing, you drive end-to-end media and upper-funnel strategy that connects awareness and consideration to acquisition. You’ll lead a high-performing team, set a clear investment and learning agenda, and partner across functions to deliver measurable business outcomes while strengthening brand equity.

Job responsibilities
  • Set and lead Sapphire’s media and upper-funnel brand strategy across the portfolio
  • Define media investment strategy and optimize channels to improve marketing effectiveness and return on investment
  • Partner with cross-functional teams to align positioning, audience strategy, segmentation, and integrated marketing plans across paid, owned, and earned channels
  • Establish a measurement and learning agenda using analytics, experimentation, and consumer insights to improve performance
  • Lead integrated campaign planning and execution across key channels, partnerships, and priority brand moments
  • Build a culture marketing strategy spanning talent integrations, sports and entertainment storytelling, and cultural platforms
  • Define the role of social, creators, and emerging platforms to support both brand-building and acquisition outcomes
  • Advance search, performance marketing, and AI-enabled discovery strategies to improve engagement and acquisition
  • Connect brand investment to business results through attribution, mid-funnel optimization, and performance measurement
  • Own media planning, budgeting, forecasting, and ongoing optimization across the Sapphire portfolio
  • Develop, coach, and retain top talent while fostering innovation, accountability, and continuous improvement
Required qualifications, capabilities, and skills
  • 10+ years of experience in marketing, media, advertising, brand strategy, or related disciplines
  • 5+ years of people leadership experience, including building and developing high-performing teams
  • Proven success creating and executing growth-oriented media and brand strategies tied to measurable business outcomes
  • Deep expertise in media planning, investment allocation, campaign execution, performance marketing, and marketing effectiveness
  • Demonstrated strength in analytics and insights, including experimentation, attribution, and performance optimization
  • Strong strategic, analytical, and creative problem-solving skills, with the ability to translate insights into action
  • Exceptional communication, presentation, and influencing skills in complex, matrixed environments
  • Ability to manage multiple high-priority initiatives and deliver results amid ambiguity and change
  • Track record of innovation, transformation, and business impact
Preferred qualifications, capabilities, and skills
  • Master of Business Administration or other advanced degree
  • Experience in financial services
  • Experience at a leading media, creative, or brand agency

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

 About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We offer a broad array of credit cards to meet the needs of individuals and small businesses, including Chase-branded and co-branded cards in partnership with well-known companies and organizations. Merchant Services is a leading provider of payment, fraud and data security for companies, capable of authorizing transactions across global currencies.

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