Events Specialist, Digital

Are you a detail-oriented marketer with a passion for producing high-impact virtual experiences that engage prospects, customers, and partners? Do you thrive behind the scenes—managing logistics, optimizing processes, and creating seamless attendee journeys? If so, we want to hear from you.

Justworks is seeking an Events Specialist, Digital to join our Field Marketing & Events team. In this role, you’ll play a critical part in executing our virtual event strategy—including webinars, workshops, digital panels, and multi-part series—to support demand generation, pipeline acceleration, and customer engagement across the country.

This is an excellent opportunity for someone who is excited to grow in a fast-paced, collaborative, and impact-driven environment.

Digital Event Production & Execution

• Own the end-to-end logistics of virtual events (webinars, panels, AMA sessions, digital workshops and communities), including platform setup, registration, speaker coordination, rehearsals, and live day support.
  
• Manage and optimize registration workflows, calendar invites, reminders, and attendee follow-ups to ensure a frictionless experience.
  
• Collaborate with internal stakeholders (Sales, Product Marketing, Partnerships) on content alignment and speaker readiness.
  

Campaign Coordination & Promotion

• Partner with Audience Marketing and Demand Generation to activate campaigns for registration growth (email, social, paid, lifecycle).
  
• Build, QA, and manage virtual event registration pages and confirmation workflows using tools like Swoogo, Zoom, and Salesforce.
  
• Ensure brand consistency across all digital touchpoints and event communications.
  

Post-Event Analysis & Optimization

• Collaborate with Marketing Ops to track attendance, engagement metrics, and lead performance from virtual events.
  
• Support post-event lead handoff, recording distribution, and reporting cadences to stakeholders.
  
• Identify opportunities to improve and scale our virtual events playbook—including automation, templates, and repeatable processes.
  

Cross-Functional Collaboration

• Serve as a trusted partner to the broader marketing team to integrate virtual events into always-on campaigns, customer journeys, and field strategies.
  
• Support hybrid event formats as needed, including digital extensions of in-person activations.

As an Events Specialist, Digital, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Creative Thinker:  Ability to look outside the box and develop new strategies 
• Clear communication: The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.
• Exceptional problem-solving capability: You have a proven track record of solving complex problems, thinking creatively and using data to tell a story
• Executive presence: You have the ability to effectively engage, lead and influence senior executives - this role offers high visibility and access to senior leadership
• Influence: Must demonstrate a high level of collaboration

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
• Simplicity -  Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• Minimum of 3+ years of experience in end-to-end event production from strategy to execution for digital events (strong preference for B2B experience)  
• Familiarity with Zoom, Swoogo, Salesforce a plus 
• Strong project management and organizational skills; able to manage multiple timelines and stakeholders.
• Exceptional writing and organizational skills
• Clear communicator with a collaborative mindset and a passion for delivering exceptional audience experiences.
• Comfort with data, performance metrics, and reporting in a fast-paced environment.
• Enthusiasm for learning, experimenting, and building scalable systems to support a growing events program.

The base wage range for this position based in our New York City Office is targeted at $86,000.00 - $94,600.00 per year.

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