Enterprise Communication Specialist

Job Summary: 
The Enterprise Communications Specialist is a critical creative communicator on the Enterprise Communications team and will develop and execute a wide variety of communications materials and tactics in support of GuideWell, GuideWell Health and Florida Blue business objectives, including the company's business units and/or functional areas. They will collaborate with colleagues from across the EC communications team, as well as business partners to create and edit materials that contribute to our strategic communications initiatives that have a material business and/or enterprise reputational impact. This position will operate efficiently in a fast-paced, high intensity matrix environment.

Essential Functions: 

• The essential functions listed represent the major duties of this role, additional duties may be assigned. 
• Communications development and quality assurance:
  Develop communications materials, and provide copywriting and editing services across the enterprise on a wide range of topics, including newsletters, direct mail/emails/SMS, digital and social content, sales news articles, provider news articles, brochures or fliers, call scripts, video scripts, talking points, intranet articles, community articles, news releases, executive ghost writing, and complex negotiation materials. Make sure communications are audience-focused, streamlined, easy to understand, and engaging. Ensure communications are executed to a standard of excellence and are accurate, concise, properly positioned, and consistent with other related communications. Make sure communications meet company tone, voice, and style requirements. 
• Project management, oversight, and distribution:
  Collaborate with and project manage communications reviews and approvals with subject matter experts and business partners, manage legal/compliance/privacy/MRT reviews and approvals, translation and digital requests, and interviews members, clinicians, doctors and others for specific communications projects. Ensure appropriate and timely distribution of communications materials by effectively managing deadlines. 
• Collaboration and support:
  Collaborate with communications colleagues to align messaging across audiences and ensure they are tied to our corporate reputation framework and message pillars. Serve on various integrated communications project and initiative teams and collaborate with designers, videographers, social media, communications consultants and Enterprise Communications leaders to develop materials that are creative and high impact.
• Process improvement and efficiencies: 
  Share best practices and recommend process or service improvements to streamline our communications and vehicles in support of the department and the enterprise. Use project management system to document project work and collaborate with others within the tool. Create and/or assist with the development of Job Aids, SOPS, and other process documentation as needed. 
   

Required Work Experience:
5+ years related work experience. Experience Details: 
Related Bachelor's degree required Communications, marketing communications, journalism, liberal arts, public relations or related field 
Experience executing on multi-audience strategic communications plans and evaluating results 
Ability and willingness to perform strategic, managerial and tactical elements of the role 
Superior writing, editing and proofreading skills, attention to detail, and a sophisticated design sensibility 
Ability to write for internal, external, community, and media communications 
Proven ability to write in multiple audience voices, to understand complex concepts, express them simply, and use them in various messaging platforms. 
Expert in communications and knowledgeable about emerging trends and industry practices, particularly digital and social communications best practices. 
Professional presence, a positive and enthusiastic demeanor, and the ability to build relationships in a highly matrixed environment 
Strong project management skills with the ability to execute with speed, accuracy and efficiency 
Highly adaptable and comfortable managing multiple projects and deadlines simultaneously. 
Demonstrated fluency in Associated Press (AP) style and stay well-versed on new writing methods/techniques.

Preferred Qualifications:
Broad understanding of the health insurance business Understanding of health care delivery models or health care Strong business acumen and understanding of communications strategy 
 

General Physical Demands:
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally. 
 

Physical/Environmental Activities:
Must be able to travel to multiple locations for work (i.e. travel to attend meetings, events, conferences). Occasionally 
What We Offer: 
As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living. 
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to: 
 

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan including employer match;
• Paid time off, volunteer time off, 10 holidays and 2 well-being days;
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases. 
Annualized Salary Range: $84,500 - $137,300
Typical Annualized Hiring Range: $84,500 - $105,600
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.