Lead email marketing strategy including segmentation, personalized content, deliverability/spam remediation (SPF/DKIM/DMARC), performance monitoring, A/B testing, optimization, and daily/weekly reporting to improve engagement and conversions.
This is a remote position.
Nomad Internet is seeking an experienced Email Marketing Specialist to lead a robust campaign aimed at overhauling our email strategies. This role focuses on audience segmentation, personalized content creation, and spam resolution to enhance overall engagement and deliverability. The ideal candidate will possess a strong background in email marketing, with specific skills in list management and content personalization.
Responsibilities:
Audience Segmentation: Categorize our email list into targeted segments including RV Camping enthusiasts, Road Travelers, Affiliates, and existing Customers.
Content Personalization: Develop and implement tailored content strategies to boost engagement, open rates, and click-through rates for each segment.
Spam Resolution: Identify and resolve issues causing our emails to land in spam folders; implement industry best practices such as SPF/DKIM/DMARC authentication.
Performance Monitoring: Utilize analytics tools to track email campaign performance across various metrics like deliverability, open rates, and conversion rates.
Optimization Strategies: Regularly refine email content and segmentation based on performance data and subscriber feedback. Conduct A/B testing on different elements like subject lines and email formats.
Reporting: Provide detailed daily and weekly reports on campaign performance, insights, and optimization efforts.
Requirements
- Proven experience in email marketing with a focus on segmentation, personalization, and deliverability.
- Strong understanding of email marketing systems and analytics tools.
- Experience with email best practices, including list hygiene and spam regulation compliance.
- Excellent analytical skills and ability to derive insights from data.
- Strong communication and project management skills.
Desirable Qualifications:
- Background in digital marketing within the tech or telecommunications sectors.
- Creative and strategic thinking abilities.
Similar Jobs
Insurance
Support execution and optimization of CRM programs: maintain customer data, build segments, execute email/SMS campaigns and automations, run A/B tests, track KPIs, produce reports, and collaborate cross-functionally.
Top Skills:
A/B TestingCrm IntegrationsDashboards/ReportingEmail MarketingMarketing AutomationSalesforce CRMSms Marketing
Agency • Digital Media • eCommerce • Professional Services • Social Media • Design • SEO
Design, build, and execute email and SMS campaigns and workflows; collaborate with stakeholders; monitor performance and deliverability; ensure legal compliance and optimization.
Top Skills:
A/B TestingCSSEmail Authentication ProtocolsGoogle AnalyticsHTMLKlaviyoMailchimpSalesforce Marketing Cloud
Agency • Information Technology • Marketing Tech • Consulting
Build and execute email and SMS campaigns in Salesforce Marketing Cloud; develop and troubleshoot HTML/CSS email templates; traffic assets and maintain campaign calendars; coordinate across teams; perform QA/UAT on ad-hoc and automated journeys; and consult on technical email development and best practices.
Top Skills:
Analytics BuilderContent BuilderCSSEmail StudioHTMLJourney BuilderMobile StudioSalesforce Marketing CloudSQL
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
