eCommerce Product Manager

To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.

Formlabs is seeking a Senior Product Manager to take our eCommerce experience of formlabs.com and our marketing automation systems. You’ll shape how customers discover, learn about, and purchase our products online while driving initiatives in email, tracking, A/B testing, and analytics to grow our business.

Formlabs.com is our most valuable digital property, where:

• Our prospective customers learn about our product offerings
• New and existing customers purchase directly from our website
• Our partners can access resources & information they need to do their marketing, sales, and service of our products
• Our existing customers interact with our customer support and documentation content
• Regional audiences interact with country-specific localized full or micro-sites

Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers.  

These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs’ growth.  

The Senior Product Manager is responsible for the oversight and management of the roadmap and development for eCommerce, and marketing technologies.  This role is ultimately responsible for the development, implementation and maintenance of all e-commerce websites, company websites, web applications and web related product applications, email and other communications, and analytics.  This all needs to occur in a cross-browser, cross-platform (including mobile), cross system (e.g., Salesforce, Netsuite) manner that provides the customer and Formlabs an incredible and seamless end to end experience. 

The Job:

• Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
• Own and generate reporting on site performance, leveraging analytics tools and behavioral data to identify areas for improvement and track success
• Be the thought leader and strategy owner in making the website the go-to destination for both transactional sales (consumables, services) and product discovery, using insights from user testing and A/B experiments
• Drive easy to use and internal adoption of site updates for all parties within Formlabs
• Support key product launches on short timelines
• Build and maintain a performant site using optimization techniques and collaborating with engineering to reduce load times, enhancing user experience
• Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
• Proactively drive the launch of new features / products, and site updates through Agile sprint grooming, planning, and execution process
• Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales

You: 

• Bachelor's degree in Computer Science, Interaction Design, Human-Computer Interaction, or related experience
• 5–8+ years of experience in eCommerce, marketing technology, or marketing automation, with a focus on user-centered design and improving customer journeys either a product manager or developer
• Proficient in A/B testing and analytics tools (e.g., GA4, BigQuery) to translate behavioral data into user experience and conversion improvements
• Strong knowledge of web server architecture & infrastructure
• Strong knowledge of marketing automation (e.g., Marketo) and CRM (e.g., Salesforce), with experience designing and testing user flows across channels
• Ability to inspire, motivate and lead cross-functional teams 
• Must be able to communicate in English both verbally and in written form

Bonus skills:

• Prior software development experience
• Experience with Agile/Scrum development methodologies
• Interest or experience in emerging tech like 3D printing and its impact on user workflows
• Familiarity with some combination of: 
• Google applications such as GA4, Google Tag Manager
• AB testing platforms
• Segment
• Marketo
• Django CMS
• Magento
• Salesforce