About SpringWorks Therapeutics:
SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors.
We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN).
At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for.
Your Role:
The Director, US Marketing HCP – TGCT will develop and implement core US marketing launch activities directed at healthcare professionals and drive the commercial strategy for a potential product approval in TGCT. This indication represents a significant opportunity to address an unmet need with patients and treating HCPs.
This role will partner across key stakeholders to develop strategy and execute programs and tactics. Reporting into the Senior Director, US TGCT Marketing Lead, the ideal candidate will thrive in a fast-paced environment and demonstrate the ability to independently manage complex deliverables while aligning with brand objectives and working in close partnership with the broader TGCT and rare tumor marketing teams.
Location Classification – Hybrid:
This role will be required to work onsite 2 days a week (Tuesday and Wednesday) or more depending on business needs. #LI-Hybrid
Essential Duties and Responsibilities:
- Lead HCP strategy and develop tactical plans for key market-shaping and branded activities, determine budgets, timelines and metrics for program success to ensure brand launch success in collaboration with cross-functional partners
- Partner with sales training and sales leadership to optimize the development and utilization of personal materials and ensure materials are appropriately rolled out to field teams
- Work cross-functionally to develop and execute Field Sales Launch and Plan of Action (POA) meetings, ensuring team alignment and field force readiness
- Engage with the global marketing team to ensure alignment and appropriate US pull-through
- Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the SpringWorks rare tumor portfolio
- As a member of the Core US Launch Team, support ongoing US Launch Readiness Review meetings
- Develop and execute marketing strategy for HCP congresses and scientific meetings, sponsorships, and KTL expert meetings at medical conventions focused on solid tumors and TGCT
- Coordinate activities for HCP congresses including leading cross-functional planning meetings, logistics management, and execution of event sponsorships, symposiums, exhibit development, conference material development and print fulfillment
- Work with Insights & Analytics and Strategic Engagements teams to gather market insights, monitor competitive landscape, and provide input into forecasting
- Develop and execute full year HCP advisory board plan to support business needs
- Oversee the development and execution of speaker bureau and other peer to peer educational programs directed at HCPs at congresses, lunch and learns, dinner programs, and digital executions
- Partner with digital agency of record to develop and optimize non-personal promotional content and collateral that aligns with market shaping and brand needs
- Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, and develop recommendations for future plans
- Monitor and ensure all Medical Legal Review (MLR) processes are followed, and all programs are compliant with MLR guidance and corporate policies
- Lead partner agency relationships, workflow, and related expense budgets
- Own HCP marketing budget
- Other duties as assigned
Role Requirements:
- Education:
- Bachelor's degree (business or related disciplines)
- MBA or other advanced degree preferred
- 8+ years (or 5+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing
- Prior in-line or equivalent HCP marketing experience, with 2+ years in a product manager role strongly desired
- US product launch experience
- Proficient in digital marketing and media tactics directed towards HCPs
- Oncology and/or rare disease experience preferred
- Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
- Experience across multiple promotional channels (Personal, Non-Personal, Patient Marketing)
- Management experience preferred
- Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
- Driven to be proactive, strategic and innovative
- Ability to lead projects and make key decisions without day-to-day oversight
- Familiarity with pharmaceutical regulatory and compliance environment
- Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
- High ethical standards and personal integrity
- 20% - 30% including overnight stay
Compensation and Benefits:
The expected salary range for this position is $165,000 – $230,000. Actual pay will be determined based on experience, qualifications, location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.
We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases. Interested in learning more, review additional information here Benefits.
EEO Statement:
SpringWorks maintains an EEO Policy providing for equitable opportunities for employment and conditions of employment to all employees and applicants regardless of actual or perceived sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender, gender identity or gender expression, sexual orientation, partnership status, marital status, familial status, pregnancy status, race, color, national origin, ancestry, caste, religion, religious creed, age, alienage or citizenship status, veteran status, military status, physical or mental disability, past or present history of mental disorder, medical condition, AIDS/HIV status, sickle cell or hemoglobin C trait, genetic predisposition, genetic information, protected medical leaves, victims of domestic violence, stalking, or sex offense, political affiliation and any and all other characteristics or categories protected by applicable federal, state or local laws. SpringWorks treats all employees and applicants fairly in the selection process (and in other personnel activities) by giving all employees and applicants the same opportunities for employment. SpringWorks’ Equal Employment Opportunity Policy is intended to ensure that there are no barriers that would prevent members of a protected group from a fair and equitable opportunity to be hired, promoted, or to otherwise take advantage of employment opportunities.
This Equal Employment Opportunity Policy applies to all aspects of employment, including, without limitation, recruitment, hiring, placement, job assignment, promotion, termination, transfer, leaves of absence, compensation, discipline, and access to benefits and training. Any violation of this Policy will result in disciplinary action up to and including termination of employment.
Privacy:
Upon submission of this form I understand that SpringWorks Therapeutics is based in the United States and personal data submitted in the form will be transferred and accessed in the U.S.. Information about SpringWorks Therapeutics’ privacy practices can be found at Privacy Policy - Springworks (springworkstx.com).
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