Director, Upstream & Global Strategic Marketing

About Us

Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.

Every person here is a key player in our success.  We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.
 

Job Description:

We’re looking for a strategic, data-driven Director of Upstream Global Strategic Marketing to lead development of new, next generation and sustaining products. In this role, you will own the evolution of product development and create and shape product and business strategy for the BeautyHealth Company. You will be working on multiple projects as an individual contributor and potentially overtime have direct report(s) as the portfolio and company revenue grows. You’ll collaborate closely with R&D, Program Management, Medical Affairs, Regional Marketing Teams, Digital Marketing, Data Analytics, Finance, and Sales to ensure product launches not only meet customer needs but launch on time and deliver commercial excellence.  In addition, you will work directly with Medical Affairs to develop a clinical strategy and roadmap to create robust product claims, clinical studies, white papers, combination protocols and more to deliver top notch field and provider content to drive BeautyHealth business forward.

Core Responsibilities

• Lead your projects for global product development and portfolio management for products; Develop pricing, margin and portfolio strategy to optimize sales and profit. 

• Market Opportunity Analysis: Conduct deep-dive research into global market trends, provider needs, treatment areas, and competitor pipelines to identify opportunities for product development and refinement. Leverage customer and consumer insights & market research (global, channel-specific) to shape marketing approach

• GTM Process for your products: Lead global marketing GTM Process, informed by regional inputs, to achieve aligned brand and product priorities. Develop a centralized GTM approach in partnership with Sales and Product counterparts to drive coordinated and high-quality execution.

• Voice of Customer (VOC) for your products: Lead global VOC initiatives by observing treatments or procedures, conducting provider and advisory board interviews, and hosting Advisory Boards to translate clinical and treatment "pain points" into actionable product requirements.

• Product Definition for your products: Author User Need Documents and collaborate with R&D to finalize Product Requirement Documents, ensuring the final design meets both provider and commercial goals.

• Business Case Development for your products: Build robust financial models, including NPV (Net Present Value), market sizing (TAM/SAM/SOM), and pricing strategies to justify investment.

• Pipeline Strategy for your products: Manage the 3–5 year product roadmap, prioritizing features and projects based on ROI, technical feasibility, and strategic fit.

• External Partnerships for your products: Evaluate opportunities and third-party licensing/ partnership deals to accelerate portfolio growth and work with your leader to negotiate contracts

• Clinical/Regulatory Collaboration: Partner with Clinical Affairs to define study endpoints, goals, and overall clinical strategy that will support powerful marketing claims post-launch while refining and delivering clinical date for the products already available.

• Commercialization: Work directly with regional marketing, Creative marketing, Digital marketing and sales teams to deliver a comprehensive launch package for your products

• Support brand and product collaborations, including identifying opportunities, scoping potential partners, and building business cases to inform go/no-go.

• Gather, share, and apply learnings, and proactively define action steps to address gaps vs. plan.

• Actively track, analyze, and share business results, brand health metrics and competitive activity, trends, and implications. 

• Additional responsibilities may be assigned.

Key Requirements

• Education: Bachelor’s degree and MBA preferred.

• Experience: 15+ years in the medical device, medtech, health/consumer or aesthetics industry, with at least 10 years specifically in Upstream Marketing or Strategic Marketing.

• Management Experience: Has managed, coached and developed a team of direct reports.

• Technical Acumen: Ability to "speak the language" of engineers and providers alike.

• Product development, commercialization and launch: has been both a core team member and also managed team that drive products from inception developing user needs thru the phase gate process and commercialization. Has a history of numerous successful launches in the medical device, medical aesthetics or aesthetics space.

• Drive: Willing to immediately dive in and go the extra mile to learn the medical aesthetic space including Hydrafacial, SkinPen, and all competitive treatments and modalities.

• Analytical Rigor: Proficiency in financial modeling and market forecasting.

• Communication: Exceptional presentation skills; ability to influence senior executives and cross-functional stakeholders without direct authority.

• Customer focused: Customer-obsessed mindset with a passion for improving provider and consumer satisfaction and long-term value. 

Success Indicators (The "Soft" Skills)

• The Bridge Builder: You can take a vague comment from a provider and turn it into a precise specification for a mechanical engineer.

• The Futurist: You aren't just looking at what competitors have today; you are predicting what the standard of care will look like in 2030 and continuously evaluating and driving to understand market trends.

• Cross Functional Teamwork: You thrive in an environment getting cross functional team aligned to drive towards a goal working with a diverse range of personality types.

We mean it when we say you’ll LOVE this role.

​Base Pay: $160,000 - $175,000 per year + bonus

An employee’s pay position within the salary range will be based on several factors, including but not limited to relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of Hydrafacial's total rewards package for our employees. Other rewards may include annual bonuses, long-term incentives based on level, paid time off, and region-specific benefits. Come grow and GLOW with us!

What else can you expect with Hydrafacial?
PERKS! Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.

#LI-Remote

Hydrafacial is proud to be an equal opportunity employer.  We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws.  We are committed to working with and providing accommodation to applicants with physical and mental disabilities. 
 

Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.