Director of Social Media

When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

Sallie is in a powerful moment of transformation. We’re reimagining what’s possible in higher ed—and reshaping an industry that desperately needs a fresh, student-first perspective. Everything we create, publish, and amplify revolves around one thing: student success.

We’re looking for a strategic, future-forward, creatively driven Director of Social Media to lead the evolution of our social presence. Someone who lives at the intersection of culture, data, storytelling, and brand love. Someone who treats social media not as channels—but as engines of connection, community, and action.

If you’re equal parts strategist, creator, trend-hunter, and team-builder… if you bring agency-level energy with in‑house ownership… if you love brand, love students, and love shaking up a category—this is your moment. Bring us your ideas. Bring us your energy. Bring us something new.

We want to meet you.

Vision & Strategy

• Build and own Sallie’s long-term social media strategy across all channels—established and emerging—aligned to company growth goals and brand pillars.

• Define channel roles and differentiated platform strategies that reflect how students search, learn, and connect today.

• Lead social listening and trend intelligence to identify cultural, platform, and behavioral shifts that inform strategy.

• Elevate community management by extending engagement into broader industry and cultural conversations

• Explore, test, and operationalize new platforms, formats, and technologies.

• Build culturally relevant social-first moments that shift perception, spark conversation, and reinforce our mission.

Content & Creative

• Help develop social-first content that’s authentic, student-centric, and brand-elevating.

• Drive a creative point of view that blends insight, storytelling, and a passion for the craft.

• Champion new, bold ideas—anchored in data, relevance, and Sallie’s mission.

Paid, Influencers & Partnerships

• Oversee organic social strategy and partner with Growth teams for paid social.

• Build a scalable creator/influencer ecosystem that amplifies trust and connection.

• Develop platform and brand partnerships that strengthen reach and impact.

Analytics & Optimization

• Define KPIs, reporting rhythms, and insights frameworks.

• Translate data into actionable recommendations that evolve strategy and improve performance.

• Foster a test‑and‑learn culture grounded in insight, creativity, and experimentation.

Team & Collaboration

• Lead, mentor, and develop a multidisciplinary social team.

• Partner across Creative, PR, Product, and Customer Care for unified storytelling.

• Ensure social plays a strategic, respected role across the organization.

• Proven ability to set and execute long-term social strategies for consumer-facing brands.

• Deep knowledge of platform best practices, trends, paid social, influencers, and content creation.

• Strong creative instincts and a love for brand, storytelling, and originality.

• Analytical fluency—comfortable using insights to influence decisions at all levels.

• A proactive, collaborative leadership style and a passion for authenticity.

Preferred:

• 10+ years in social, digital, or brand marketing with 5+ years leading teams.

Because here, you’re not just taking a job. You’re helping rewrite how an entire generation engages with their education, their future, and their financial well‑being.

At Sallie:

• You become a champion for all students.

• You’re part of a culture that values curiosity, learning, new ideas, and authenticity.

• You join a team that’s bold enough to break what’s not working—and build what’s next.

• You’ll work with smart, creative, values-driven people who care deeply about students and about each other.

• Competitive base salaries 

• Bonus incentives 

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance  

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

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