The Director of Sales leads the sales team, drives revenue growth through new business opportunities, and collaborates across functions to achieve organizational goals.
DEPARTMENT OVERVIEW:
The Evergreen Fenway team is committed to creating memories for guests who are here for unique non-baseball experiences. We focus on both private and ticketed live events. Our team strives to be at the forefront of Boston’s hospitality and tourism industry by giving thoughtful, gracious service to ensure our client’s vision come to life and our guests enjoy unforgettable events in an iconic, distinctly Boston setting.
POSITION OVERVIEW:
The Director of Sales is a key leadership role responsible for driving revenue growth, strengthening sales performance, and developing a high-performing team of Sales Managers.As the senior sales leader supporting the VP of Sales & Events, this role ensures that Evergreen is positioned as a premier destination for meetings and events. The Director of Sales oversees day-to-day sales activity, optimizes the team’s pipeline and close ratios, leads coaching and development, and collaborates cross-functionally to execute on long-term strategy, forecasting, and business development initiatives.
The base salary range for this position is $95000 - $110000 based on relevant experience. Additionally, this position qualifies for annual incentive pay along with our comprehensive benefits package.
RESPONSIBILITIES:
- Leadership & Team Development
- Lead and develop high-performing Sales Managers through coaching, training, regular performance and pipeline reviews, and clear accountability.
- Establish consistent sales standards and a collaborative team culture that strengthens skills, improves close rates, and drives sustained performance.
- Sales Strategy & Revenue Growth
- Oversee day-to-day private event sales and pipeline management, partnering with senior leadership to execute revenue strategies aligned with overall business and space management goals.
- Drive revenue growth by identifying new business opportunities, leading targeted prospecting in key markets, and supporting high-value negotiations and major client deals.
- Sales Operations & Reporting
- Oversee sales operations and reporting by managing forecasting, budgeting, and CRM/event systems to ensure accurate, consistent data.
- Monitor performance and market trends to provide insights and adjust sales strategies in real time.
- Client Engagement & Relationship Management
- Serve as a senior, client-facing leader by supporting key opportunities, representing Evergreen externally, and providing executive presence in high-impact proposals, presentations, and site tours.
- Cross-Functional Collaboration
- Collaborate across teams to ensure seamless execution, strong brand visibility, and alignment between sales and organizational objectives.
CHARACTERISTICS/QUALIFICATIONS:
- 8+ years of experience in event sales, hospitality sales, or related experience; previous team leadership required.
- Bachelor’s degree is required.
- Demonstrated success managing a sales team, coaching talent, and driving accountability.
- Strong financial acumen with experience in budgeting, forecasting, and KPI management.
- Proven ability to build relationships, influence stakeholders, and represent a brand with professionalism and energy.
- Exceptional communication, presentation, and negotiation skills.
- Passion for people-development, culture, and creating memorable client experiences.
- Experience with CRM systems and pipeline management tools (Salesforce, Tripleseat, Social Tables, LinkedIn Sales Navigator, Asana, etc)
At the Boston Red Sox we go beyond embracing diversity. We’re committed to living by our values, strengthening our community, and creating a workplace where people genuinely feel like they belong.
Too often, job seekers don’t apply to positions because they don’t meet every qualification. If you love this role and are great at what you do, we encourage you to apply. Your unique skills and experiences might just be what we’ve been looking for.
Prospective employees will receive consideration without discrimination based on race, religious creed, color, sex, age, national origin, handicap, disability, military/veteran status, ancestry, sexual orientation, gender identity/expression or protected genetic information.
Top Skills
Asana
Linkedin Sales Navigator
Salesforce
Social Tables
Tripleseat
Boston Red Sox Boston, Massachusetts, USA Office
4 Jersey St, Boston, MA, United States, 02215
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