The Director of Sales will expand SkinnyDipped's brand in the eastern US by building relationships with retailers, managing trade spending, and leading a small team, focusing on data-driven strategies.
Director of Sales, East
Position Location: Remote — Eastern US Based (EST time zone preferred)
Reports to: SVP of Sales
About SkinnyDipped
Located in Seattle, SkinnyDipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created SkinnyDipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women-led business driven by the belief that healthy snacking should make both you and your body happy.
Our Mission
We craft food that nourishes your body and your spirit. We believe everyone deserves access to clean, delicious snacks—the kind we happily share with our own families. As a women-founded company, we’re committed to uplifting women and the children they care for in our local communities and around the world, because no one—especially a child—should go without love or food.
The Opportunity
We’re looking for a dynamic, relationship-driven Director of Sales, East to grow the SkinnyDipped brand across major national and regional retailers headquartered in the eastern U.S (Kroger, Publix, ADUSA, Target, and more). This role will have one direct report, and is all about building strong partnerships, expanding distribution, driving consumption, and unlocking new opportunities in fast-moving categories. The ideal candidate will bring deep industry expertise and a proven track record in the CPG/food sector, with an emphasis on Better-For-You or Natural/Organic snacks.
If you’re energized by working cross-functionally, using data to guide smart decisions, collaborating with brokers, and bringing big ideas to life at retail - we’d love to talk to you.
What You’ll Do
- Build and nurture strong relationships with buyers, brokers, and distributor partners. Experience with UNFI and KeHE is a strong plus.
- Use data to identify opportunities and build the brand by executing effective Merchandising, Assortment, Pricing and Shelving plans
- Partner closely with Marketing to develop retailer-specific programs that boost visibility and consumer demand
- Bring a brand-builder mentality, a mix of hunting and farming
- Develop annual plans in partnership with cross-functional team members
- Track performance against goals and proactively suggest course corrections to keep the business on track
- Leverage analytical resources (including distributor reporting) to optimize distribution, monitor OOS conditions, and identify opportunities or areas that need course correction
- Build efficient, effective promotional plans and conduct post-promo analysis to ensure trade spend is driving meaningful results
- Balance growth with profitability by minimizing waste and optimizing ROI
- Build, lead and mentor a direct report who handles regional accounts based in Central and East geographies
- Provide clear direction, mentorship, and support
- Collaborate with our broker partners to optimize the business. Set clear KPIs and utilize scorecards to hold broker partners accountable
- Conduct regular reviews, identify gaps, and implement follow-up actions that drive consistent execution in the field
- Provide timely, data-driven forecasts that inform production, inventory, and financial planning
- Use insights from sales planning / trade promotion management tools, SPINS, and retailer feedback to continuously improve forecast accuracy
- Share actionable insights with senior leadership to support strategic decisions
- Lead with positivity, fostering an optimistic and motivating environment to inspire team performance and client relationships
- Attend customer meetings, trade shows, and broker presentations
- Travel up to 50%+ as needed to support customer and business needs
- BA/BS required
- 5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management
- Experience across both large CPG and challenger brands
- Experience with food and snack brands
- People management experience preferred
- Experience in volume planning, forecasting, and trade spend management
- Strong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysis
- Excellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partners
- Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment
- A positive, collaborative leadership style that inspires performance and strong relationships
Own & Grow Key Retail Accounts
Build & Execute Annual Business Plans
Monitor and Manage Trade Spending
People Management:
Manage Broker Partner Sales Execution:
Deliver Accurate Forecasts
Represent SkinnyDipped in the Field
What You Bring to the Table
Skills & Strengths
What You Bring to the Table
- BA/BS required
- 5-8 years of CPG sales experience, with 2-5 years as a Director or Sr Manager of sales, trade marketing, or broker management
- Experience across both large CPG and challenger brands
- Experience with food and snack brands
- People management experience preferred
- Experience in volume planning, forecasting, and trade spend management
- Strong planning and analytical skills with proficiency in SPINS/consumption data, forecasting tools, and financial analysis
- Excellent communication skills, with the ability to influence cross-functionally and build trust with internal and external partners
- Highly organized, proactive, and able to thrive in a fast-moving, entrepreneurial environment
- A positive, collaborative leadership style that inspires performance and strong relationships
Experience/Education
Skills & Strengths
Why You'll Love Working Here
- Competitive salary
- Annual performance bonus
- Equity opportunity
- Excellent medical/dental/vision benefits
- 401(k)
- 3 weeks paid vacation + 14 paid holidays
- Paid parental leave
- Paid time off to volunteer
- Wellness & technology stipends
- Fun, entrepreneurial culture with room to grow and make an impact
A Bit More About Us
We’re a female-founded success story grounded in grit, curiosity, and conviction. We operate with an ethos that any idea is possible until proven otherwise. Try a bold new flavor? Absolutely. Rethink a process if it leads to better quality? Without hesitation. We move with heart and hustle in equal measure—and we don’t shy away from shaking things up when it makes us better.
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