Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Job Posting End Date:
May 2, 2025
Shift:
Job Description Summary:
Job Description Summary:
The roles provide thought leadership and analytical support to the Customer, Bottler, and OBPPC teams to drive short and long-term retail and promotional strategy. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills.
What You’ll Do for Us
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Set 3-to-5-year long term retail and promo strategy to drive optimal promotional effectiveness and achieve growth ambition
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Lead team and key stakeholders, bottling partners, customer teams, and OBPPC, to translate strategic initiatives into direct actions in the marketplace
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Collaborate with stakeholders and capabilities teams to expand key frameworks, driving adoption and benchmarking, i.e. alignment on KPIs for TPO pillars, creation of Trade Efficiency framework, etc.
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Effectively leverage new digital tools (i.e. TPO 2.0, PriceMap, Post event analysis tool (PEAT)) to enhance short-term actions and long-term strategy
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Develop impactful and forward-thinking insights for system, customer, and category-level business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.
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Manipulate and analyze large, disparate data sets to distill actionable insights from data and convey findings to executive audiences
KEY SKILLS / CAPABILITIES
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Strategic thinking: must be able to solve problems and turn insights into strategy and action plans.
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Strong partnership and collaboration: must be able to work across functions and the System.
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Solid presentation, influencing, and storytelling skills: presents ideas and drives initiatives with clear and concise reason and action plan.
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Capability building: we develop and build RGM talent within the RGM team and across the organization to bring in future talent.
KEY KNOWLEDGE / EXPERIENCE
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Analytics & Financials: ability to draw insights and actions from data.
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Pricing & Promotions: understanding of rate/mix drivers and promotional impact on overall rate; multi-year and in-year strategies to accelerate revenue, profit, and growth.
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Change Management: demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives.
Education and Professional Experience:
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Bachelor’s Degree required, MBA or other Advanced Degree a plus.
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5+ years of relevant experience required.
Skills:
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Pay Range:
$141,000 - $165,200
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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