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Lead the revenue marketing function to drive predictable pipeline and revenue. Build and execute demand, ABM, outbound, partner, and lifecycle programs; partner with sales and RevOps; establish forecasting and operating rhythms; optimize funnel metrics and conversion; and hire and develop a high-performing team to scale growth.
Cybercrime is rising, reaching record highs in 2024. According to the FBI's IC3 report, total losses exceeded $16 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.
We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs three years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.
CertifID is seeking a Head of Revenue Marketing to own the full go-to-market engine that drives pipeline, conversion, and revenue. This leader will be accountable for building scalable programs across the funnel and partnering tightly with sales to drive predictable growth.
Reporting to the CMO, you will lead strategy and execution across demand generation, ensuring marketing is a true growth engine rather than a support function.
What You Will Own and Deliver
- Revenue & Growth Engine
- Turn strategy into predictable, scalable revenue.
- Own marketing-sourced and marketing-influenced pipeline targets
- Build forecasting models and operating rhythms that tie marketing investment to revenue outcomes
- Partner with sales leadership to drive shared accountability for pipeline health, conversion, and growth
- Go-to-Market Activation & Campaigns
- Operationalize strategy into programs that resonate with real buyers.
- Translate ICPs, personas, and messaging into demand programs across inbound, outbound, ABM, and partner channels
- Design multi-channel campaigns that move buyers from awareness to action
- Balance short-term pipeline needs with long-term category and brand building
- Ensure the right message reaches the right buyer at the right moment
- Lifecycle & Expansion
- Maximize adoption, retention, and customer-led growth.
- Own lifecycle strategy from first touch through renewal and expansion
- Partner with product marketing and customer teams to drive product adoption and value realization
- Build programs that turn customers into proof points, advocates, and referral engines
- Sales Partnership & Performance Optimization
- Operate as one GTM team, powered by data.
- Align with sales on ICP prioritization, account targeting, and campaign-to-sales handoffs
- Own funnel metrics, attribution, and performance reporting across the buyer journey
- Identify friction points, optimize conversion, and use data to prioritize investment and scale what works
What You'll Do
- Build and lead the revenue marketing function, including strategy, execution, and team development
- Partner closely with product marketing, sales, and RevOps to align GTM execution
- Develop integrated campaigns that drive measurable pipeline and revenue impact
- Establish operating cadences for planning, forecasting, and performance review
- Present strategy, results, and insights to executive leadership
- Continuously test, learn, and iterate in a fast-moving, high-growth environment
What We're Looking For
- 8+ years of experience in revenue marketing, demand generation, or growth marketing in B2B SaaS
- Proven track record of owning pipeline and revenue outcomes
- Deep experience partnering with sales and RevOps teams
- Strong analytical mindset with the ability to translate data into action
- Excellent communicator who can align teams around priorities and outcomes
- Comfortable operating as a player/coach—strategic and hands-on
Bonus Points
- Experience in similar stage company highly preferred
- Experience in cybersecurity, compliance or risk
- Experience with multi-persona, multi-sided GTM motions
- Familiarity with partner-led growth
- Experience scaling marketing in high-growth or category-creating companies
What We Offer
- Flexible vacation
- 12 company-paid holidays
- 10 paid sick days
- No work on your birthday
- Health, dental, and vision Insurance (including a $0 option)
- 401(k) with matching, and no waiting period
- Equity
- Life insurance
- Generous parental paid leave
- Wellness reimbursement of $300/year
- Remote worker reimbursement of $300/year
- Professional development reimbursement
- Competitive pay
- An award-winning culture
Not sure if you check all the boxes? Apply anyway!
We know that great talent comes in many forms, and we value potential just as much as experience. If you're excited about this role and believe you can grow into it, we’d love to hear from you. We’re looking for people who are eager to learn, adapt, and solve challenges—so if that sounds like you, don’t let a checklist hold you back!
Change doesn't happen overnight, and the same goes for us here at CertifID. We evolve collectively and individually as we grow by leaning into the core values that define us. As we grow, we embody GRIT—collectively and individually—to raise the bar and influence outcomes in everything we do. Guard the Customer - Raise the Bar - Influence Outcomes - Teamwork Wins
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