Director, Product & Portfolio Management

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry.  We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.  

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com. 

Job Summary

The Director, Product & Portfolio Management serves as the business owner for assigned technologies and product categories, accountable for defining product strategy, market requirements, commercial potential, and lifecycle priorities to drive sustainable growth and portfolio performance.

The Director translates customer, clinical, competitive, regional, and market insights into product and portfolio decisions, including roadmap priorities, product requirements, positioning, pricing, launch strategy, and lifecycle investments. Working cross-functionally with R&D, Clinical, Regulatory, Quality, Operations, Regional Marketing, Commercial, Innovation Delivery, and Program Management, the Director ensures products are developed and commercialized around meaningful customer needs and clear business opportunities. Innovation Delivery and Program Management remain accountable for program execution, timelines, governance, risk management, and operational delivery.

Essential Duties and Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.

• Own the vision, strategy, roadmap, and business priorities for assigned products and technology categories.
• Translate market, customer, clinical, and competitive insights into differentiated product requirements and investment priorities.
• Lead product prioritization and trade-off recommendations based on customer value, strategic fit, commercial potential, investment requirements, lifecycle stage, profitability, and business impact.
• Optimize the assigned product portfolio across customer need, strategic fit, growth potential, investment requirements, lifecycle stage, and profitability.
• Represent the voice of the customer and the business throughout product development and lifecycle decision-making.

• Develop business cases, market models, pricing strategies, forecasting assumptions, and adoption targets for assigned products and portfolio initiatives.
• Lead market research, voice-of-customer activities, KOL engagement, segmentation, and competitive intelligence to identify unmet needs and growth opportunities.

• Monitor market trends, competitive activity, regional requirements, product performance, revenue, utilization, and profitability to inform business decisions.

• Lead product strategy across the full lifecycle, from concept and development through launch, growth, maturity, enhancement, transition, and end-of-life.
• Provide the business perspective on sustaining product decisions, including design changes, software updates, manufacturing changes, quality improvements, and product configurations.
• Assess lifecycle performance and recommend investments, enhancements, rationalization, or transition strategies to optimize portfolio value.
• Partner with cross-functional teams to ensure customer, market, and commercial requirements are incorporated into significant product decisions.

• Own product positioning, value proposition, messaging, pricing strategy, claims direction, and foundational product marketing strategy.
• Lead global commercialization and launch strategy in partnership with Regional Marketing, Commercial, Clinical, Regulatory, Training, and other cross-functional stakeholders.
• Establish launch objectives, adoption targets, and success measures and ensure regional teams are equipped to effectively commercialize assigned products.
• Monitor launch, adoption, and product performance and drive actions to improve market uptake, customer value, and commercial results.

• Serve as the primary business leader and decision partner for assigned products, aligning global and regional stakeholders around product priorities and commercial objectives.
• Influence cross-functional decisions by bringing together customer insight, clinical needs, market opportunity, competitive dynamics, and business priorities.
• Partner closely with Innovation Delivery and Program Management, maintaining clear accountability between product/business ownership and program execution.
• Build strong relationships across functions and geographies to accelerate decision-making and ensure successful development and commercialization.

Qualifications

Education

Bachelor’s degree in Business, Marketing, Engineering, Life Sciences, or a related field required; MBA or advanced degree preferred.

 Bachelor’s degree required

Experience

12+ years of progressive experience in product management, portfolio management, upstream marketing, strategic marketing, or related roles within energy-based devices, Dermatology and Medical Aesthetics (strongly preferred), or healthcare/wellness industry. Demonstrated experience translating customer and market insights into product strategy, business cases, product requirements, pricing, portfolio decisions, and successful global commercialization.

   10+ years relevant experience

Skills

Strategic product and portfolio leadership; strong market and customer orientation; business and financial acumen; market modeling, pricing, and forecasting; competitive analysis; product lifecycle management; global commercialization and launch planning; analytical decision-making; strong cross-functional influence and communication; ability to lead through influence in a complex global, matrixed environment.

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

•  Sit; use hands to finger, handle or feel objects, tools, or controls.
•  Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
•  Other: US & International travel up to 30%.

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran