Director, Product Marketing

About Rhapsody: 
Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.

Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.

Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.

If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply at rhapsody.health.
 
Position Summary:
We’re hiring a strategic Product Marketing leader to drive growth and differentiation across Rhapsody’s healthcare data exchange and data quality solutions at a time when AI is reshaping what buyers expect and how they discover, evaluate, and adopt technology.

You will own positioning, messaging, and go-to-market strategy for priority segments and ICPs (e.g., CIOs, CTOs, integration leaders, and digital health technical teams). You’ll translate complex capabilities into clear, customer-centric narratives and proof built for modern buying committees that demand security, governance, ROI, and implementation realism. You’ll partner across Product, Sales, and Marketing to create pipeline, improve win rates, and accelerate adoption.

Key Responsibilities: 

• Go-to-Market Strategy: Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
• Positioning & Messaging: Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
• AI-First Discoverability (GEO/AEO): Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
• Sales Enablement: Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
• Launch & Adoption: Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
• Voice of Customer & Market Intelligence: Run customer/market programs (win-loss, competitive intel) with a focus on how AI is changing decision criteria, data expectations, and risk tolerance.
• Win/Loss & Win Rate: Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
• Pricing & Packaging: Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
• Campaign Strategy: Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
• Performance Analytics: Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.

Requirements and Skills: 

• Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
• Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys).
• Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
• Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth).

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The expected pay range for this position is $180,000-$210,000 USD annually, representing the anticipated base salary range for a full-time, exempt hire. Actual compensation will vary based on factors such as experience, skills, and work location. 

This role is also eligible for a discretionary annual bonus based on company and individual performance, as well as participation in Rhapsody’s comprehensive benefits program, which includes health coverage, retirement savings, paid time off and other programs that support your overall well-being. 

What we have to offer you: 

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)  

• 401k with a generous company match  

• Unlimited PTO, sick time & volunteer days  

• An innovative, inclusive, and fun work environment  

• Continuous learning and development opportunities