The Director of Product Marketing will own the positioning and messaging for Tonkean's platform, driving alignment across product, sales, and marketing to enhance revenue and product clarity.
Tonkean is the world’s first totally customizable process experience platform. With Tonkean, you can create intelligent, personalized automations that integrate with every app or system your organization uses. You can cultivate an employee experience that democratizes access to innovative technologies traditionally only available to highly trained developers. You can enable employees to focus more fully on high-value tasks, because you can enable them to automate low-value tasks. You can create inbox solutions that automatically analyze, prioritize, and route unstructured requests coming from any source, and you can track the status of action items as employees collaborate across teams to complete them. And you can design processes that employees are guaranteed to adopt and benefit from no matter their technical acumen, because Tonkean meets employees where they are—eliminating the need for change management—and is 100% no-code.
At Tonkean, we believe that all this—compliance, efficiency, operational excellence—requires high levels of process adoption. But to ensure high levels of process adoption, you need to create processes that provide a great employee experience: that serve employees’ needs, understand their preferences, and solve their problems.
To that end, you need a barrier-breaking technology partner. That’s what Tonkean seeks to be.
ROLE OVERVIEW
As the Director of Product Marketing at Tonkean, you will own how our platform is understood, positioned, and sold.
This is not a traditional product marketing role focused only on messaging and launches. You will be responsible for creating clarity across the organization—ensuring that product, marketing, and sales are aligned around a narrative that drives revenue.
You will operate at the center of the business, working cross-functionally with product, sales, customer success, and leadership to translate complex capabilities into clear, differentiated value.
This role requires both strategic ownership and hands-on execution.
Do you enjoy bringing structure to ambiguity? Do you push beyond “best practices” to find what actually works? Are you energized by simplifying complex platforms into compelling stories that win deals? If so, this role could be for you.
WHAT YOU WILL WORK ON
- Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation
- Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue
- Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks
- Lead competitive positioning and enablement against key players
- Partner with sales and solutions teams to improve win rates and strengthen deal execution
- Develop and execute GTM strategies for product launches and major feature releases
- Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction
- Work closely with product to help shape how capabilities are framed, packaged, and brought to market
- Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution
- Support demand generation with clear messaging and insights that improve campaign performance
- Partner with analysts, customers, and the market to strengthen Tonkean’s category position
ABOUT YOU
- 7+ years of experience in product marketing or a related role within a high-growth B2B SaaS company
- Experience selling into complex enterprise environments (procurement, legal, finance, IT)
- Proven ability to create clear, differentiated positioning for complex products
- Track record of influencing cross-functional teams and driving alignment across product, sales, and marketing
- Experience improving sales effectiveness and contributing to revenue outcomes—not just producing assets
- Strong strategic thinking combined with a willingness to execute hands-on
- Excellent communication and storytelling skills, with the ability to simplify complex concepts
- Experience storyboarding and building product demos that clearly communicate value and differentiate in competitive deals
- Ability to translate messaging into compelling demo flows that align with how buyers evaluate solutions
- Strong understanding of how demos are used in enterprise sales cycles and how to optimize them for impact
- Experience with design and prototyping tools (e.g., Figma or similar) to create high-quality visuals, demo environments, and storytelling assets
- Ability to independently create or iterate on demo assets, mockups, and product narratives without relying entirely on design resources
- Analytical mindset with the ability to translate market and customer insights into action
- High ownership mentality and ability to operate in fast-paced, evolving environments
- Experience working with analysts, agencies, and external partners
OUR VALUES
- There Is Always A Way. At Tonkean, we believe that nothing is impossible. There is a solution to every problem - you just need to find it.
- Think People First. We believe in investing in, empowering, and prioritizing people. We work as a team and win as a team. We listen with purpose as we speak with courage. We believe in diversity. We always ask ourselves: Is this giving value to our customers? Is this improving our team? Is this helping me be better?
- Start With Why And Fail Fast. We believe that progress is the only way forward; that action is always better than no action; that innovation requires bravery. We believe that every worthwhile “how” starts with an important “why.” If you know the “why”, and you can learn from it, It’s never a failure. It is the operational cost of progress.
- No BS. To matter, you must - stay focused, keep it simple and always move the needle. We don’t have time for BS. We don’t waste energy; we prioritize efficiency; we stay focused; and we always try to optimize for what’s important.
PERKS AND BENEFITS
- Competitive compensation & equity package
- Virtual social events, and annual company offsite
- 401k, Medical, dental, and vision insurance
- Tonkean provides each employee with a MacBook Pro and a one-time work from home setup stipend of $1000(USD) upon commencing employment to purchase desk, chair and other work from home tools.
Tonkean welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
Tonkean is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. We believe diversity is important to building a successful business and do not discriminate based upon race, religion, color, national origin, sex, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other status protected by the laws or regulations in the locations where we operate. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with criminal histories.
Top Skills
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