Director of Product Marketing

Element451 is seeking a Director of Product Marketing to lead product marketing strategy and execution as we scale a modern SaaS platform serving higher education. This role will build and operationalize product marketing that drives adoption, differentiation, and revenue - leveraging AI tools and optimized workflows to move faster, test more, and scale impact across go-to-market initiatives.

Working closely with Product, Revenue, Customer Success, and Marketing, you’ll translate complex platform capabilities into clear positioning, compelling messaging, and high-performing GTM materials. You’ll own the narrative, enable the field, and ensure launches land with clarity and consistency.

What You’ll Do

• Lead product marketing at Element451, establishing a cohesive strategy and operating model that aligns Product, Marketing, Revenue, and Customer Success.

• Own positioning & messaging across key products and capabilities - consistent, differentiated, and built for iteration and testing.

• Design and implement AI-supported product marketing workflows to accelerate research, positioning development, messaging iteration, asset creation, and GTM execution.

• Use AI tooling to synthesize customer insights, market research, competitive intelligence, and product usage data into actionable narratives, launch strategies, and enablement.

• Drive product launches and feature releases—plan, execute, and optimize launches at scale with clear timelines, readiness checklists, and measurable outcomes.

• Build scalable frameworks for producing product marketing assets, including web content, solution briefs, sales enablement, demo narratives, competitive battlecards, and training - without sacrificing quality or rigor.

• Partner with Demand Gen to align messaging with campaigns, channels, and lifecycle stages - improving relevance and performance across the funnel.

• Enable Sales and CS with clear value props, differentiation, competitive positioning, and talk tracks - supported by AI explainers, proof points, and adoption/usage insights.

• Establish and track KPIs across launches and initiatives (adoption, pipeline influence, win-rate impact, competitive performance), using AI-assisted analysis to continuously improve GTM effectiveness.

What Success Looks Like (First 6–12 Months)

Positioning and messaging are clear, consistent, and adopted across Sales, CS, and Marketing.

• Launches run on a predictable cadence with strong readiness and measurable outcomes.

• Sales enablement is streamlined and high-trust - reps know what to say, when to say it, and why it wins.

• Competitive stories are sharper; objection handling improves; win-loss insights get operationalized.

• Product marketing becomes the connective tissue between Product and GTM - faster alignment, better execution, stronger outcomes.

Who You Are

• 8+ years in product marketing (or product management with strong GTM ownership) in a B2B SaaS environment.

• Proven experience building and executing product marketing strategy at scale across multiple products/capabilities.

• Hands-on experience using AI tools to support research synthesis, messaging development, content creation, enablement, or performance analysis.

• Exceptional writer and communicator - able to move from strategy to crisp execution quickly.

• Strong cross-functional leader who can drive alignment across Product, Sales, Marketing, and Customer Success.

• Highly organized - comfortable running multiple launches and initiatives in parallel.

• Data-oriented, with experience using insights and experimentation to refine messaging and GTM motions.

• Comfortable as both a leader and an individual contributor in a fast-paced environment.

• Curious, pragmatic, and focused on outcomes over activity.

Element451 helps colleges and universities modernize how they enroll, engage, and support students. Internally, we apply the same mindset to how we operate - using technology, automation, and AI to work smarter, move faster, and scale impact without unnecessary complexity.

Product marketing plays a central role in how we translate product value into growth. This role offers real ownership, influence, and the opportunity to define how modern product marketing is practiced inside a scaling SaaS company.

Element451 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We’re driven by our values!

• Impactful, not Immediate – We prioritize meaningful, long-term outcomes.

• Progress before Perfection – We take action and learn as we go.

• Learners before Masters – Curiosity and humility fuel our growth.

• Together, not Alone – Collaboration is our superpower.

• Customer Success, not Support – We’re partners in our clients’ outcomes.
  

• 20 PTO days + 10 company holidays

• Comprehensive health, dental, and vision coverage

• 401(k) with 4% employer match

• Modern tech + opportunity to work with AI-driven tools

• Fast-moving, mission-driven culture

• High-impact work that improves access to higher education