Director of Product Marketing

Job Title: Director of Product Marketing
Employment Status: Full-time
Office Hours: Monday - Friday; hybrid schedule
Location: Boston, Massachusetts
Compensation: $170,000 - $195,000 + Variable + equity
*compensation may be negotiated based on experience level

As the Director of Product Marketing at Ketryx, you’ll build and lead a team of product marketers that defines a new paradigm in regulated product development and AI. You’ll shape our master narrative around how AI is safely and responsibly built at scale, orchestrate launches across products and segments, and ensure every customer, prospect, and partner sees the impact of Ketryx.

This role reports directly to the CMO and is a high-visibility, high-impact role where success means transforming complexity into compelling narrative and accelerating our market momentum. You’ll lead a high-performing team, working side-by-side with Product, Solutions Engineering, Demand Gen, and Sales leadership to turn strategy into stories that scale. 

This is both a leadership and a builder role. You’ll be responsible for setting vision and structure for the Product Marketing function, while also writing, building, and launching alongside your team.

You’re a seasoned product marketing leader who thrives on strategy, storytelling, and execution. You think logically about how positioning is built and use structure to craft messaging that makes complex ideas clear, credible, and compelling. You’ve created narratives that define categories, launched products that change perception, and helped teams turn technical depth into simple, powerful stories.

You’ve led go-to-market efforts from idea to impact, partnering closely with product, sales, and marketing to bring clarity and consistency to every launch. You love enabling others to succeed, whether that’s mentoring your team or building programs that help other teams tell the story with confidence. Most of all, you care about impacting the lives of patients around the world, doing work that matters, and shaping how the world understands a new category in regulated and AI-driven software. If that sounds like you, we’d love to meet you.

• Build and lead the product marketing function. Hire, mentor, manage, and develop a high-performing team. 
• Define the narrative. Define and evolve Ketryx’s core messaging, category positioning, and narrative architecture.
• Lead launches. Lead all major GTM launches, ensuring strategic alignment, crisp messaging, and measurable impact.
• Elevate our voice & brand. Build the decks, one-pagers, web pages, webinars, and case studies that bring our story to life, fuel sales conversations, and strengthen Ketryx’s leadership.
• Enable our go-to-market teams. Build and deliver training, playbooks, and enablement materials that give BDRs and AEs confidence, clarity, and the tools to win.
• Inform our strategy. Distill customer, competitor, and analyst insights into actionable recommendations that shape our messaging, product strategy, and positioning.

• 10+ years of B2B product marketing experience, including 3+ years in a leadership role with direct reports
• Experience building and managing PMM or GTM programs at scale.
• Proven success launching complex products to enterprise buyers.
• Strong background translating technical or regulated products into clear, differentiated stories.
• Demonstrated leadership in aligning PMM, Product, and Sales teams around shared goals.
• Consistent track record in defining/driving project execution in a hyper-growth environment.

• Strongly Preferred: STEM background or proven knowledge or experience in one of the following:
• Life Science SaaS
• Software/Product Lifecycle Management
• Software testing / Verification and Validation
• Artificial intelligence (AI/ML)
• Cybersecurity
• Medical device or software as a medical device (SaMD)

Keywords: product marketing, product marketing director, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering