Director of Product, Growth

Hi, we're Brigit! A holistic financial health company helping everyday Americans build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly. If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Brigit is doing innovative and exciting work, but don’t just take our word for it, our work is being recognized by others:

• Built In's 2025 Best Places to Work For In New York City

• Built In’s 2024 & 2025 Best Startups to Work For In the U.S.

• Built In’s 2023 - 2025 Best Startups to Work For In New York City

• Fast Company’s Most Innovative Companies of 2022

• Business Insider’s Most Promising Consumer Startups 2022

• Forbes Fintech 50 2022

The Role

As the Director of Product, Growth, you’ll own the strategies and roadmaps that enable sustainable growth for Brigit, collaborating closely with our Marketing and Partnership leads. You’ll lead a talented team of product managers to identify opportunities, run high-impact experiments, and scale features that deepen engagement and maximize customer lifetime value.

Your work will be a mix of bold bets and disciplined optimization: improving onboarding and conversion, and increasing repeat usage—all while keeping our mission of helping customers front and center.

What You’ll Do

• Own the growth strategy for the product, aligning acquisition, activation, upgrade, and retention goals with company OKRs

• Optimize the onboarding journey to maximize conversion from app install through a user’s first-time experience with Brigit’s products: Instant Cash, Credit Builder, and our new Line of Credit offering

• Collaborate with the Marketing and Partnerships teams to improve paid and organic acquisition performance through landing pages, referrals, and integrated marketing technology

• Identify and scale monetization opportunities through pricing, subscription, and value-added services

• Improve retention and reactivation through personalized lifecycle messaging, feature adoption campaigns, and in-product user experience

• Mentor and develop PMs within the growth team, fostering a culture of data-informed decision-making and rapid iteration

• Balance growth and customer trust by ensuring product changes align with our mission and regulatory obligations
  

What We’re Looking For

• 8+ years of product management experience, including 3+ years in growth or lifecycle-focused product roles

• Proven success leading growth strategies in a B2C fintech or subscription environment

• Deep experience with A/B testing, funnel optimization, and data analytics tools (e.g., Amplitude, Mode)

• Strong understanding of mobile product development, especially in high-frequency use cases

• Excellent business judgment with an ability to prioritize between quick wins and long-term bets

• Empathy for customers with financial stress and a desire to create responsible, mission-aligned growth

• Bonus: Experience in cash advance, lending, or other regulated financial products

Compensation

The anticipated annual base salary for this position is $190,000 - $225,000. This range does not include any other compensation components or other benefits for which an individual may be eligible. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Our Benefits & Team

• Medical, dental, and vision insurance

• Flexible PTO Policy

• 401k plan

• Paid Parental Leave

• Physical and mental wellbeing benefits including Wellhub for access to virtual workouts and discounted gym memberships, and Headspace for covered virtual therapy sessions and unlimited on demand health support

• Monthly reimbursements to use against wifi and cell phone bills

• Annual reimbursement for Learning & Development

• Help hard working Americans build a brighter financial future

• High-growth company

• A dynamic, flexible and collaborative start-up work environment with a highly talented team

Brigit is committed to providing equal employment opportunities for all applicants and employees without regard to race, religion, color, sex, pregnancy (including breast feeding and related medical conditions), national origin, citizenship status, uniform service member status, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws. We are proud to be an equal opportunity workplace.

If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [email protected].