Director, Product Design

We’re seeking a visionary Director of Product Design to lead and scale our design organization, driving the strategy, execution, and evolution of our platform experiences. As a key member of the product leadership team, you will champion a user-centered mindset, elevate design quality across the board, and ensure our platforms meet the emotional and practical needs of the groups we serve.

What you will do:

Define and Drive the Design Strategy

• Shape the vision and strategy for design at A Place for Mom

• Align design priorities with company and product goals, ensuring design efforts drive measurable business and customer outcomes

• Partner with Product and Engineering leaders to co-create product strategies, influencing roadmaps and key company bets

• Translate the company vision into a clear north star and design direction that gives the team focus and clarity

• Leverage qualitative and quantitative research to guide decision-making and demonstrate the impact of design over time

• Connect user experience to business performance, showing how great design builds trust, differentiation, and growth

Lead the Design Function

• Build and scale a world-class product design team, attracting top-tier talent across UX, UI, content design, and research

• Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence

• Evolve and maintain a unified design language across all platforms and touchpoints

• Own and scale our design system, ensuring consistency, flexibility, and adoption across teams

• Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team

• Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation

Collaborate Cross-Functionally

• Partner closely with Product, Engineering, Data, and Marketing to co-create customer-centric solutions from discovery through delivery

• Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user

• Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning

• Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the user journey

Raise the Craft

• Set a high bar for design quality, clarity, and execution across all user experiences

• Guide designers through complex problems, providing strong design critique, coaching, and direction

• Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction

• Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users

Evangelize Design

• Advocate for the role of design in shaping strategy and creating differentiated user experiences

• Champion design thinking and human-centered methodologies across the organization

• Present work clearly and persuasively to executives, peers, and cross-functional partners

• Act as a public-facing design leader when needed — representing the company at industry events, recruiting functions, or internal all-hands

Required Skills & Competencies:

• 8–12+ years of experience in digital product design, with 4+ years in a leadership role

• Proven success leading high-performing design teams in a product-driven company

• Deep understanding of UX, interaction design, visual systems, and accessibility

• Strong portfolio of shipped, user-facing work — ideally across responsive web, mobile, and/or CRM platforms

• Excellent communication and storytelling skills; can influence execs and peers alike

• Experience building and scaling a design system from scratch or evolving existing systems

• Bonus: Background in healthcare, senior services, or other high-empathy verticals

• Mission-driven work that makes a real difference in families’ lives

• A culture that values craft, collaboration, and continuous learning

• The opportunity to lead design at scale during a pivotal growth phase

Compensation:

• Base Salary: $180,000 to $200,000 + 30% Bonus

• Benefits:

  • 401(k) plus match

  • Dental insurance

  • Health insurance

  • Vision Insurance

  • Paid Time Off

#LI-KT1

About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.\

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.