Director, Product (B2B)

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

The Opportunity...
We are looking for a growth-minded product leader to define and deliver optimized
customer experiences across our B2B and small business portfolio. This role is
responsible for building customer acquisition pathways through website
optimization, funnel improvements, and lead sale marketplace innovation. Our ideal
candidate is a champion of the end user, balancing the needs of small business
owners and enterprise buyers with scalable product strategies that drive growth
and long-term value.
You will lead and facilitate the PDLC across teams with a sharp focus on opportunity
sizing, thoughtful prioritization, and customer-centric outcomes. The right candidate
brings proven experience in lead marketplace dynamics, excels at aligning SEO/SEM
with conversion goals, and has a track record of shipping high-impact digital
products.

How You'll Contribute...

• Develop and evangelize product strategy and vision for B2B and small business customer acquisition, lead marketplace innovation, and website optimization

• Lead and work cross-functionally with design, engineering, marketing, and sales to launch and iterate features in a fast-paced environment

• Drive outcomes by optimizing conversion funnels, creating seamless user journeys, and building trust that increases both lead quality and close rates

• Apply structured methods to size opportunities and make data-informed prioritization decisions, ensuring resources are aligned to the highest-value initiatives

• Own and manage product KPIs across acquisition, conversion, and retention, with accountability for scaling successful wins and sunsetting underperforming bets

• Champion the voice of the customer—understanding end-user pain points, small business needs, and buyer motivations to inform product roadmaps

• Foster a culture of experimentation and continuous improvement by using A/B testing, user research, and data-driven insights to measure and iterate on success

What We're Looking For...

• 8+ years of product management experience with a strong focus on B2B or small business solutions

• Proven success driving customer acquisition through website optimization and digital conversion strategies

• Experience in lead sale marketplaces or transactional ecosystems, with demonstrated ability to balance buyer and seller needs

• Adept at opportunity sizing, prioritization frameworks, and ROI analysis to guide decision-making

• Experiment-driven mindset with experience leveraging A/B testing, funnel analysis, and growth experimentation

• Pioneer of Agile product development methodologies such as Scrum or Kanban

• Strong analytical and quantitative skills; ability to use data and metrics to back up assumptions, recommendations, and drive action

• Excellent verbal and written communication skills with experience influencing and aligning executive stakeholders



Life at Centerfield...

• This is a hybrid position, and employees are expected to come into our Playa Vista, CA office every Tuesday, Wednesday & Thursday

• Competitive salary + semi-annual bonus

• Unlimited PTO – take a break when you need it!

• Industry-leading medical, dental, and vision plans + generous parental leave

• 401(k) company match plan – fully vested on day 1

• Outside patio overlooking Playa Vista + cabanas, firepits & working grills

• Monthly happy hours, catered lunches + daily food trucks

• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)

• Fully stocked kitchens with snacks & drinks

• Breakroom supplied with games, couches, workout equipment + weekly in-office exercise classes hosted by professional instructors (yoga, kickboxing & circuit training)

• Free onsite gym + locker rooms

• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)

• Monthly team outings (ball games, casino night, hikes, etc.)

• Career growth – we enjoy promoting from within!

  #LI-Hybrid

  #LI-CC1

To learn more, visit us Here.

Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

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Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.