Director, Product and Technical Marketing

Welcome to Marketing at Citrix!  We are a team in motion.  We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team.  We craft stories that connect deeply with our customers.  We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates.  We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us? We’re looking for a Director of Product and Technical Marketing who can help lead a fabulous team of product and technical marketers to elevate our story higher and wider within our enterprise accounts. This role will bridge the gap between product management, engineering, sales, and marketing to ensure our solutions are clearly differentiated and resonate with technical and business decision-makers alike.

The ideal candidate is equal parts strategist, technologist, and storyteller, capable of translating complex product features into compelling value propositions and leading a team that drives account and market impact.

Job Description/Responsibilities:

• Develop and own the overall product marketing strategy aligned with company goals and product roadmap.
• Anticipate and lead the product related needs of sales with technical decision maker and practitioner level messaging, proof points, objection handling and other relevant collateral aligned to Citrix’s use cases.
• Craft compelling messaging and positioning that differentiates our products in the market.
• Lead product launches in collaboration with product management, sales, and demand generation teams.
• Orchestrate, create, and oversee high-quality product and technical content including solution briefs, technical blogs, product datasheets, videos, and presentations.
• Be the internal expert on market trends, customer needs, buyer personas, and the competitive landscape.
• Orchestrate product capabilities into market-facing narratives in partnership with product management.
• Accountable for alignment and communication of the quarterly product marketing plan with product management.
• Collaborate with the executive team to represent the company at industry events, analyst briefings, and public forums.
• Gather and synthesize feedback from customers, sales, partners, and analysts to shape product messaging and asset needs.
• Adept at translating product capabilities to business outcomes.
• Lead and grow a team of product and technical marketers, fostering a high-performance and collaborative culture.
• Manage project timelines, resource allocation, and performance metrics for the team.

Required Experience/Skills:

• 12+ years of experience in product, solution, or technical marketing roles in B2B technology companies. Other disciplines in marketing than these roles will not be considered.
• 4+ years of leadership experience managing teams of 5 or more people, leading cross-functional initiatives.
• Proven track record of successfully launching and marketing enterprise software, SaaS, or technology products.
• Strong technical background with the ability to understand complex products and communicate them effectively to diverse audiences.
• Leadership experience in building and executing product marketing strategies, sales enablement programs, and technical content plans.
• Excellent communication and storytelling skills, both written and verbal, with the ability to create clear, concise, and engaging content.
• Exceptional cross-functional collaboration skills across disciplines.
• Solid understanding of marketing principles and best practices.
• Demonstrated experience in developing impactful marketing plans, strategies and programs, with proactive alignment and communication of marketing plans into product management. 
• Solid business rigor skills of program development, management, analysis and reporting.
• Solid knowledge of key business drivers and the process for technology decision making.
• Bachelor's degree in Marketing, Engineering, Computer Science, or related field. MBA or equivalent experience preferred.

Preferred Experience/Skills:

• Strong knowledge of software product development processes.
• Experience in virtual desktop and virtual application infrastructure or security solutions.
• A passion for technology and understanding of the enterprise software landscape.
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle).
• Comfortable working in scrappy fast-paced, startup or high-growth environments.
• Experience with public relations, analyst relations and speaking at industry conferences.
• Global marketing experience and ability to support international go-to-market efforts.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process,  please email us at [email protected] for assistance.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NY generally ranges: $217,502-$326,252 CA generally ranges: $226,958-$340,438 All other locations fall under our General State range: $189,132-$283,698 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks.  Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.
 

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at [email protected] for assistance.