Director, Product Analytics

We believe in the power and joy of learning:

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.  

Our culture values inclusion, engagement, and discovery:

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/  

Cengage is on a mission to make every student a confident learner, and we are looking for a Lead Digital Product Analytics to help achieve that goal.   

Role Overview:

We are seeking an experienced Lead/Director Product Analytics to be responsible for the evolution of our product intelligence and experimentation capability across Cengage’s digital portfolio. Reporting to the leader of the Product Analytics team, this individual will build and scale a modern analytics function that influences product strategy, improves learner outcomes, and fuels the next wave of digital innovation across the enterprise.   

You will lead a high-performing team of product analytics scientists, partner closely with Product, Technology, Marketing, Business partners and serve as a leader with vision on digital learning intelligence and student engagement measurement. This role blends strategic vision, analytical difficulty, and hands-on leadership to elevate Cengage’s digital product decisions and culture of experimentation.  

What You’ll Do Here:

In this role you will help Cengage set up our product analytics practice. Work with product and technology teams to understand customer needs. Use Amplitude and other analytics tools to tag the full digital experience. Gather appropriate data and build metrics and insights. You will work closely with product owners to identify what parts of the digital customer experience need to be changed, set up A/B tests to identify customer response to product changes and measure the business value and customer satisfaction delivered by the digital product.  

The ideal candidate is an expert analytical and process improvement professional, with experience in data-driven decision making and Digital clickstream data, product analytics concepts with ideally some exposure to digital marketing and data science. You will lead a team of analysts and data scientists, collaborating with various partners in global businesses on important analytics and product tasks.  

Are you motivated by working to refine analytical capability in established businesses, while bringing standard methodologies and analytical horsepower to more up-and-coming ones? Reporting to the Head of Product Analytics, you will help bring this strategic process thinking and continual improvement to Cengage’s global businesses.  

What You’ll Do

• Develop and implement the enterprise product analytics strategy aligned to Cengage’s learning and product vision

• Lead and mentor a team of analysts and data scientists, embedding best-in-class practices in experimentation, measurement, and insight generation

• Drive end-to-end instrumentation strategy, partnering with tech teams to ensure scalable, accurate, and consistent tracking across platforms and experiences

• Champion a customer-focused product culture, turning data into actionable stories and strategic recommendations

• Partner with product and design leadership to shape product roadmaps advised by learning science, behavioral signal analysis, and student outcome metrics

• Lead the design and governance of A/B testing and experimentation frameworks to evaluate features, optimize experience flow, and validate product hypotheses

• Operationalize product health dashboards, KPI frameworks, and executive-ready insights to track success and guide strategic tradeoffs

• Collaborate closely with data engineering/platform teams to ensure robust data pipelines, semantic layer consistency, and scalable analytic infrastructure

• Influence digital architecture direction for next-generation learning signals, engagement models, and LTV-style student value frameworks

• Serve as a senior thought partner to business units on sophisticated analytics, segmentation, and predictive modeling approaches

• Build readiness and maturity around analytics enablement, training product and business stakeholders on data literacy and measurement excellence.  

Who You Are:

• Strategic leader with 8+ years in product analytics, digital analytics, or data science, including 3+ years managing high-performing teams

• Experience scaling analytics teams and capabilities in a digital product or software-based environment

• Sophisticated knowledge of product analytics tools (Amplitude, Adobe Analytics, etc.) and cloud and data platforms (Snowflake, AWS, Databricks, etc.)

• Proven track record of building experimentation programs, KPI frameworks, and translating insights into product and customer experience improvements

• Strong storytelling ability with executive presence — able to synthesize sophisticated data into compelling narratives

• Proficient with SQL, Python and/or R, and data visualization tools (Power BI, etc.)

• Deep knowledge of digital engagement, funnel optimization, and behavioral analytics.   

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.  

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].  

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.  

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position,  you will be eligible to participate in the company’s discretionary incentive bonus program.  This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.