Brainlabs is the media agency built to answer one question: what's actually driving profit? Founded in 2012 by Daniel Gilbert, we were built by engineers before we were a media agency. Today, 1,000+ Brainlabbers across five continents use our proprietary agents, built on 32 media tools and over 2,500 logged experiments, to help brands connect every channel they plan and buy to one thing: the bottom line.
Role type: Full-time
Team: Strategy & Planning Team
Reporting to: Managing Partner
Location: New York City, New York | Dallas Fort Worth, Texas | Boca Raton, Florida
Compensation: We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation deterxmined once a candidate’s background and location are confirmed.
Work Authorization: Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.
What's the role
You are the cross-channel planning contact and you’ll expertly bring all media channels together to build full-funnel media plans. Using insight, vertical and sector knowledge along with both brand and performance marketing you will build and deliver media plans that deliver real, tangible business growth for clients. Working symbiotically with the strategy, client and data strategy teams you'll complete the holistic planning cycle that brings together growth and media effectiveness KPIs for clients.
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out our culture code.
What you do
- You’ll translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
- Using your knowledge of cross-channel and in-channel execution and best practice, you’ll innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation.
- You’ll build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth.
- Provide planning insight in pitches and participate in pitches as needed.
- Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimization.
Who you are
- 10+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region.
- Proven data capabilities and ability to utilise insight to drive media plans and marketing effectiveness.
- Excellent grasp of online and offline channels.
- Expert knowledge of media planning. principles and the ability to convert overarching media strategy into channel specific plans.
- You’re a ‘ knowledge builder’ and are excited at growing and coaching those around you.
- A confident, dynamic, engaging and authentic communicator.
- Brilliant at pitching and engaging clients.
- Strong media budgeting understanding.
How you succeed
- You will live our culture code every day!
- You’ll become an indispensable planning expert for key clients.
- Timely delivery of detailed channel and cross-channel plans and optimization which deliver growth for clients across the media ecosystem.
- You’ll have proof-point where you have effectively articulated the role of planning in delivering growth via in- and cross-channel testing.
- Have positive client feedback based on how your plans have answered clients’ marketing challenge
- Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
- Strong internal and client feedback.
- Increasing profile in the media world in your market prompting Brainlabs.
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
#LI-MB1
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
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