Director of Performance Marketing

The Role

The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies.

Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility.

This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation.

What You'll Do

• Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed
• Relentlessly test to identify new growth channels
• Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem.
• Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
• Leverage SQL and Python for deep analytics, predictive modeling, and customer insights
• Develop forecasting models and own performance reporting across all marketing funnels
• Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels
• Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
• Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities
• Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders
• Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization
• Lead our CRO initiatives and optimize client touchpoints to increase ROI
• Develop strong relationships with product, customer experience, tech, and sales leaders
• Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
• Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first
• Make strong, principled decisions and influence a broad cross-functional group to execute
• Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing
• Manage junior team members, ensuring technology and campaign execution meet business goals

Who You Are

• Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results
• Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices
• Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals
• Familiar with Marketing Automation and Attribution tools
• Knowledge of advanced data analysis tools/languages such as SQL and Python
• Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously
• Strong communication and presentation skills, with the ability to convey complex information clearly and concisely
• Experience with marketing automation platforms and CRM systems

What We Look For

• A passion for cultivating authentic connections
• Individuals who embody a winning attitude
• A mindset fueled by curiosity
• Determination to hustle and overcome challenges
• An infectious enthusiasm and adaptability
• Boundless energy and relentless tenacity

• Amazing people with a great vision and values
• Mission-driven team culture focused on student success
• Your work directly impacts the lives and careers of students across the globe
• Health, dental, and vision insurance, base plans 100% employer paid
• Flexible paid time off (PTO) and paid holidays
• 401(k) with company match