Director of Performance Marketing, Growth

Remote-based in the US

Overview

Job Summary

Key Responsibilities

• Campaign Strategy & Management
  • Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
  • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
  • Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
• Creative Development & Optimization
  • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
  • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
  • Leverage retargeting and segmentation to increase retention and campaign effectiveness.
  • Implement new tracking and reporting methods to enhance performance insights.
• Cross-Departmental Collaboration
  • Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
  • Support the development team with funder collateral, including campaign impact reports and presentations.
  • Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting.
• Data, Insights & Innovation
  • Monitor and analyze KPIs; provide actionable recommendations for optimization.
  • Research and test innovative strategies to expand reach, engagement, and efficiency.
  • Stay current on audience sentiment, platform innovations, and industry trends.
• Capacity Building & Leadership
  • Provide training and support to staff on digital tools and campaign strategies.
  • Expand organizational use of digital tools (e.g., Engaging Networks, Monday.com, SEMcasting).
  • Identify new opportunities in both digital and traditional ad spaces to advance GoodPower’s mission.

Qualifications

• 7+ years of experience in digital marketing, advertising, or media buying file.
• Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues.
• Strong expertise in paid social and paid search; familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical).
• Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly.
• Experience with event tracking (e.g., Google Tag Manager, Meta Pixel).
• Excellent written and verbal communication skills, including copywriting for digital campaigns.
• Strong organizational and project management skills; ability to work independently and meet deadlines.
• Self-starter with strong organizational skills and creativity.
• Proficiency with Excel/Google Sheets for reporting and analysis.

• Experience with funder reporting, donor stewardship, or presenting campaign impact to external stakeholders.
• Familiarity with digital engagement tools (e.g., Engaging Networks, Monday.com, SEMcasting).
• People management experience (leading teams or contractors).
• Graphic design skills (e.g., Canva, Adobe Suite).
• Experience working in advocacy, nonprofit, or political campaign environments.

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.

Position Details

• Annual salary range: $100,000-110,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• GoodPower is an equal-opportunity employer that highly values staff diversity
• Location: Remote

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.