Director of Partnerships, Strategic Alliances

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries—such as banking, insurance, and financial services—manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We are hiring a revenue-carrying Director, Strategic Alliances to own and expand a small number of high-impact enterprise partnerships that directly drive pipeline and ARR. Reporting to the CRO, this role is responsible for converting strategic alliances into scalable commercial outcomes through co-sell execution with ISV partners, embedded GTM motions, and enterprise expansion. This is not a traditional channel management or relationship-only partnerships role. The ideal candidate has successfully scaled partnerships generating meaningful partner-sourced revenue, embedded products into broader partner offerings and customer pursuits, managed complex enterprise deal cycles involving multiple stakeholders, and operated effectively in both startup and highly matrixed enterprise environments.

• Lead Persado’s strategic alliances and drive partner-sourced pipeline and ARR.
• Build and scale partner-led distribution motions where alliance partners actively identify, position, and introduce Persado into customer opportunities.
• Expand Persado within broader partner-led customer engagement and transformation initiatives.
• Drive complex enterprise opportunities from initial partner-led pilot engagements through scaled, multi-year enterprise expansion.
• Lead joint account planning, executive alignment, QBRs, pipeline reviews, and alliance governance.
• Navigate enterprise procurement, legal, compliance, security, and stakeholder management processes.
• Build enablement frameworks, success metrics, and operational processes that improve alliance execution.
• Partner cross-functionally with Sales, Product, Marketing, Solutions Consulting, and Customer Success to accelerate revenue growth.

• 10+ years in strategic alliances, partnerships, enterprise GTM, or complex enterprise sales within SaaS, MarTech, FinTech, AdTech, data, or related enterprise technology sectors.
• Experience scaling partnerships generating $3M–$5M+ ARR.
• Proven success scaling strategic alliances with organizations such as AWS, Salesforce, Mastercard, Adobe, Stripe, Snowflake, major ISVs, hyperscalers, or similar ecosystem partners.
• Experience owning or materially influencing at least $2M+ annual partner-sourced ARR /  as well as experience deeply operating a small number of strategic enterprise alliances (vs. managing a partner portfolio).
• Demonstrated ability to grow partnerships from early engagements into broader enterprise adoption.
• Experience closing and expanding enterprise deals with $500K+ ACV and multi-year commercial structures.
• Strong executive presence and experience navigating enterprise procurement, compliance, and legal processes.
• Ability to clearly articulate metrics including pipeline generated, ACV, sales cycles, expansion outcomes, etc.

• Base salary between $165,000–$185,000, depending on experience, location, business needs, and market demand
• Hybrid working model with flexible PTO to support balance, flexibility, and collaboration
• Competitive benefits package including 401(k) matching and pension support in select regions
• Employee Enrichment Fund for professional development, personal growth, or home office support
• Paid volunteer days and charitable donation matching through our #PersadoCares program
  

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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