Director, Partnership Marketing, Liberty Street, New York, NY
Country: United States of America
Director, Partnership Marketing
Santander is a global bank with over 160 million customers and 167 years of experience, and we are on a unique mission to significantly grow our presence in the US. It all started with the launch of our national digital bank in 2024, and as we go, we’re building on our core strengths as a company: our global brand, our unified technology platform, and our passionate existing customer base.
As the Director of Partnership Marketing, you will play an important role in this mission by defining our strategy for how we go to market with other marquee brands in the US, and then by leading those co-marketing efforts. This will be about deeply strategic and integrated partnerships, often featuring unique product value propositions. You’ll build win-win relationships with partner marketing teams and design joint marketing plans that inspire engagement with millions of consumers.
What you’ll do:
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Define the role that partnerships play in our Santander US integrated marketing strategy.
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Partner with internal leads to win new strategic partner deals. This will include proactively pursuing new opportunities and strategically assessing incoming partner marketing opportunities.
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Build relationships with strategic partner marketing teams, orienting the collective group towards shared goals and a win-win mindset.
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Develop co-marketing plans with our strategic partners that deliver on our shared goals and activate consumers through our differentiated joint value propositions.
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Execute our co-marketing strategy in conjunction with the wider Santander US marketing team, with an emphasis on striking the right balance in leveraging Santander and partner channels. Corralling the internal and external teams together towards our shared vision & roadmap
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
- Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Required)
- Master's degree in marketing, Public Relations, Communications, Business Administration or equivalent field. (Prefrerred)
Work Experience:
- Marketing experience or related field. 12+ years (Required)
- Financial Services/Banking Industry experience, 3+ years (Required)
What you’ll bring to the team:
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10+ years of experience in partnership marketing, business development or related field
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5+ years of experience in people leadership, preferably with experience leading teams
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Experience building relationships and developing successful strategic partnerships at a Fortune 500 company scale
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Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
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Decisive problem-solving and ability to rally a team towards achieving shared goals.
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Ability to navigate ambiguity and drive execution with limited oversight
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Master's degree a plus
EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Base Pay Range
Minimum:
$123,750.00 USD
Maximum:
$200,000.00 USD
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