Director of Paid Media

CircusTrix dba

Sky Zone

Director of Paid Media

Full-Time

Remote

Department: Marketing

Reports to: Vice President of Marketing

FLSA: Exempt

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ABOUT US:

As the premier leader in indoor active entertainment in the United States, CircusTrix owns, operates and franchises over 270 parks. We have over 500,000 members and more than 60 smile-inducing attractions, making it the active play destination for kids and kids at heart!

We specialize in hosting the most memorable celebrations through thousands of unforgettable birthdays, team, and school parties every year and have been recognized as a top franchise organization in Franchise Times’ Top 400 and Fast & Serious lists, as well as the Entrepreneur’s Franchise 500.

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JOB SUMMARY:

Sky Zone is seeking an experienced and visionary Director of Paid Media to lead the development and execution of our paid media strategy across digital platforms in tandem with our paid agency of record.

This role is responsible for owning and overseeing the full paid media funnel—driving performance, growth, and brand visibility at scale.

You will oversee media agency relationships, manage multi-million-dollar budgets, and align paid media efforts with business objectives to deliver measurable results in acquisition, engagement, and ROI. The ideal candidate is both a strategic thinker and hands-on executor, capable of turning data into insights and insights into action.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field required, MBA or advanced degree preferred.
• 7–10+ years of experience in digital and performance marketing, with at least 3+ years in a leadership or a director-level role.
• Demonstrated success in developing and scaling multi-channel paid media programs with measurable business outcomes.
• Deep knowledge of digital advertising platforms and best practices including Google Ads, Meta, TikTok, and programmatic DSPs.
• Experience in a franchise, retail, or multi-location business model is a plus.
• Google Ads and/or Meta Blueprint certifications are a plus.
• Proven ability to manage large budgets and deliver against aggressive performance targets.
• Strong leadership skills with experience building and mentoring high-performing teams and managing agency partners.
• Exceptional strategic thinking, analytical rigor, and communication skills.

RESPONSIBILITIES:

Strategic Leadership

• Develop and lead the company’s paid media vision and strategy across channels (search, video, and emerging platforms) to support revenue and brand growth objectives.
• Translate business goals into integrated paid media plans, optimizing for customer acquisition, member retention, and lifetime value (LTV).
• Provide executive-level insight and strategic recommendations based on performance data and competitive analysis.
• Partner with the VP of Marketing and executive stakeholders to define key marketing KPIs, attribution models, and budget allocation frameworks.

Team & Agency Oversight

• Lead and manage agency relationships, ensuring alignment on strategy, execution, reporting, and optimization.
• Foster a culture of experimentation, data-driven decision-making, and accountability within the paid media function.

Campaign Performance & Optimization

• Oversee planning and optimization of high-impact media campaigns across platforms such as Google Ads, Meta, YouTube, LinkedIn, and more.
• Drive a rigorous test-and-learn agenda across creative, audience segmentation, and bidding strategies.
• Ensure media campaigns are integrated with broader marketing initiatives including brand, CRM, lifecycle, and promotions.

Budget & Analytics

• Own paid media budget planning, forecasting, and performance tracking to maximize return on investment (ROI) and return on ad spend (ROAS).
• Monitor, report, and analyze campaign performance across channels—ROAS, CTR, CPA, conversion rates, churn, and LTV in tandem with Sky Zone and agency analytics teams —and deliver actionable insights to senior leadership.
• Leverage marketing analytics and data visualization tools (e.g., GA4, Tableau, Power BI, Looker) to inform strategic decisions.

PHYSICAL REQUIREMENTS:

• This position requires the ability to remain stationary at a computer desk for extended periods of time, with or without reasonable accommodation.

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Compensation range is $130,000 - $150,000 annually plus bonus opportunity, based on qualifications, experience, and performance.  Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching.  Eligibility for 401k is based on age and tenure requirements. 

Application deadline: June 15, 2025

While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will continue to consider candidates until the position is filled. As a result, the posting may remain up beyond the stated deadline, but will not be removed before this date.

CircusTrix and its brands are proud to be equal opportunity employers.  We celebrate diversity and are committed to creating an inclusive environment for all team members.