At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is seeking a performance-focused Director, Paid Media to lead paid acquisition across the US and International markets. This role owns paid media strategy, investment governance, and execution standards across paid channels, driving efficient customer acquisition and measurable growth against Gross Adds and CAC guardrails.
This is a high-impact, cross-functional leadership role for someone who combines strategic clarity, analytical rigour, and hands-on paid media capability, and who can drive outcomes through influence in a matrixed organisation.
Key Responsibilities:
Strategy, planning, and performance ownership
- Own the paid media strategy across US and International, aligned to company growth priorities and segment needs (SMB single-seat and growing multi-seat segments).
- Translate growth priorities into channel plans, budget allocation, forecasting, and pacing guardrails.
- Define and enforce execution standards for account structure, optimisation approach, testing cadence, and measurement hygiene across channels.
Operating model and cross-functional leadership
- Partner with Centres of Excellence (Brand, Creative, SEO, Sites, Analytics and Operations, Product Marketing, CLM, Corporate Comms) to ensure paid plans integrate with priorities, creative systems, and measurement.
- Lead weekly and monthly business rhythms: performance reviews, learnings, test backlog prioritisation, scale or stop decisions, and trade-off resolution.
- Drive high-quality communication to senior stakeholders with clear narratives: what changed, why it changed, what we learned, what we will do next.
Team leadership and capability building
- Lead and develop channel owners (SEM, Paid Social and OLV, Display, TV and Offline) with clear accountability, coaching, and elevated execution standards.
- Ensure strong agency collaboration where agencies are in place, including disciplined knowledge capture, documentation, and transition readiness.
- Directly manage agencies dedicated to supporting the paid media acquisition effort.
Hands-on leadership when required
- Be capable of stepping into accounts to troubleshoot pacing, diagnose performance issues, validate measurement integrity, and unblock execution when needed (especially during transitions, launches, or performance dips).
Success measures (what "good" looks like):
- Paid media contribution to Gross Adds delivered within CAC guardrails (US and International).
- Improved forecast accuracy and budget pacing discipline.
- Faster test-to-scale cycle time and higher learning throughput.
- Clear, repeatable paid media operating system and execution standards across teams.
Qualifications:
- 10+ years in paid media / performance marketing with direct accountability for acquisition outcomes.
- Multi-channel ownership across paid search, paid social, video, and familiarity with offline measurement concepts.
- Strong commercial judgement on pacing and scaling.
- Exceptional communication and stakeholder influence in a matrixed environment.
- Proven people leadership and coaching capability.
Preferred
- Experience operating across multiple markets and localisation contexts.
- Experience managing blended in-house plus agency delivery models.
- Experience in B2B SaaS or subscription, ideally serving SMB audiences.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Top Skills
Constant Contact Waltham, Massachusetts, USA Office
890 Winter Street, Suite 300, Waltham, MA, United States, 02451
Constant Contact Boston, Massachusetts, USA Office
40 Water Street, Boston, MA, United States, 02109
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