Lead and operate a full-funnel, verticalized demand engine for regulated manufacturing. Drive measurable pipeline (3x coverage), manage vendor partnerships (QAD priority), align with sales, optimize conversion and website performance, run partner/MDF programs, and oversee marketing operations, analytics, and content strategy to increase marketing-sourced pipeline and retention.
One of Pine’s operating companies is hiring!
Director of Marketing
Strategic Information Group
POSITION OVERVIEW
Location:Remote (USA)
Employment Type: Full-time
Base Salary: $135,000–$145,000
Incentive Compensation: $30,000
Total Compensation at Plan: $165,000–$175,000
ABOUT STRATEGIC INFORMATION GROUP
Strategic Information Group provides enterprise software solutions and consulting services for manufacturers. Portfolio includes QAD, NetSuite, Fuuz, ETQ, SIG proprietary applications (SIGIP), and SIGSERV managed services.
ROLE SUMMARY
SIG is seeking a hands-on, pipeline-first marketing leader to build and operate a repeatable demand engine across regulated manufacturing verticals.
You will:
Own full-funnel performance (Visitor → Lead → MQL → SQL → SAO)
Drive measurable pipeline with a 3x coverage target
Optimize conversion and lifecycle governance
Strengthen strategic vendor partnerships, with QAD as a priority
Operate as a revenue partner to Sales, Customer Success, and executive leadership
KEY RESPONSIBILITIES
1. Build Vertical-Specific Demand Engine
Design and execute integrated campaigns across:
Life Sciences: QAD Adaptive validation, FDA 21 CFR Part 11 compliance, pharma/biotech/device manufacturers
Automotive: QAD Adaptive + RedZone + EDI 4.0, Industry 4.0 positioning, OEMs and tier suppliers
Defense/Aerospace: QAD Defense Cloud, CMMC compliance, ITAR-certified managed security
Distribution/SaaS: NetSuite implementations, SIGIP apps, managed services
Additional responsibilities:
Develop compliance playbooks, regulatory checklists, and industry case studies
Prioritize organic and paid campaigns on regulatory urgency (CMMC 2.0, FDA MDR) and QAD alignment
Execute geographic concentration strategy (defense hubs, life sciences clusters, automotive belt)
Establish predictable cadence: monthly acquisition, install-base expansion, quarterly partner plays
2. Strategic Vendor Partnership Management (QAD Priority)
Launch joint QAD Adaptive campaigns (Defense Cloud, Life Sciences migration, Automotive modernization)
Document proof-of-performance: pipeline generated, conversion rates, customer wins
Conduct quarterly partnership reviews
Position SIG as a leading QAD Adaptive implementation partner
3. Full Funnel & Sales Alignment
Define lifecycle stages (Lead/MQL/SQL/SAO) with qualification and recycle rules
Implement and enforce speed-to-lead SLAs and routing discipline
Run weekly pipeline inspections (volume, conversion, leakage, velocity)
Track and optimize performance by vertical
4. Conversion Optimization & Website Performance
Improve conversion through structured monthly testing (landing pages, offers, forms, routing, nurture)
Strengthen website clarity, CTAs, and proof assets
Manage agencies and contractors for creative, content, and web optimization
5. Partner & MDF Execution
Build repeatable MDF rhythm: plan, execute, document performance, submit claims
Develop co-marketing campaigns that produce measurable pipeline
Coordinate partner webinars, field events, and defined conversion paths
Track MDF ROI and partner satisfaction; report quarterly
6. Content Strategy (SEO & AI Visibility)
Develop high-intent pillar pages (QAD Adaptive, CMMC, FDA validation, NetSuite for distributors)
Create competitive comparison content
Build structured FAQ resources for AI answer engines (ChatGPT, Perplexity, Gemini)
Launch vertical-specific resource hubs
Produce case studies, white papers, compliance playbooks, and thought leadership
7. Customer Retention & Expansion Marketing
Build customer advocacy programs (case studies, references, testimonials, video success stories)
Launch newsletters, user communities, exclusive webinars, and annual customer events
Execute QAD Adaptive migration campaigns for install base
Coordinate retention campaigns for at-risk accounts with Customer Success
8. Marketing Operations, Analytics & Reporting
Own dashboards for funnel KPIs, attribution, cohort performance, and pipeline impact
Ensure CRM and marketing automation data integrity (field standards, tracking, routing logic)
Manage budget prioritization based on ROI and pipeline contribution
Report weekly/monthly on pipeline coverage, conversion rates, and campaign ROI
WHAT SUCCESS LOOKS LIKE IN 12 MONTHS
Consistent 3x pipeline coverage across priority verticals
Growth in marketing-sourced pipeline
Increased organic web and SEO performance
Improved MQL → SQL → SAO conversion rates
Measurable joint QAD campaign performance
Disciplined weekly pipeline inspection and reporting cadence
QUALIFICATIONS
Required
7+ years B2B marketing with measurable marketing-sourced and influenced pipeline accountability
Direct experience working hand in hand with a sales team, owning cross-department collaboration and communication
Proven ability to generate self-sourced pipeline when vendor leads are limited
Strong multi-channel execution (paid, SEO, content, nurture, events, partner campaigns)
Marketing operations fluency (CRM/MA lifecycle stages, routing, scoring, dashboards, attribution)
Hands-on HubSpot and/or Salesforce/Pardot/Marketo experience
Ability to partner with Sales and enforce SLAs
Preferred
Experience marketing into regulated manufacturing industries (Defense/ITAR, Life Sciences/FDA, Automotive/IATF)
ERP ecosystem experience (QAD, NetSuite, Infor, IFS, Epicor, ISVs, resellers)
Direct MDF execution experience
Comfort leveraging AI-driven marketing tools and enablement platforms
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