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Marketing Director
Location: USA I UK
About Verifi
Verifi Concrete is a global ConstructionTech scale-up backed by Saint-Gobain, leading the digital and sustainable transformation of the ready-mix concrete industry. Through advanced IoT, AI, and SaaS technologies, we empower producers and contractors worldwide to decarbonize and optimize concrete production.
Our mission is to build a smarter, more sustainable world by delivering the data, insights, and automation that enable high-performance concrete at scale. Combining startup agility with Saint-Gobain’s global reach, Verifi operates at the intersection of industrial technology and climate innovation.
The Opportunity
We are seeking a Marketing Director to define and lead Verifi’s worldwide marketing strategy. This is a pivotal role driving our next growth phase as we expand our SaaS and IoT platforms across North America, Europe, and Asia-Pacific and will be part of the company’s leadership team.
You will own the global marketing roadmap, oversee brand and demand generation, and build a high-performing international team that strengthens Verifi’s position as a global leader in AI-powered sustainable construction.
Key Responsibilities
- Develop and execute a multi-region marketing strategy spanning brand, digital, and communications.
- Lead global demand generation, digital performance marketing, and account-based campaigns.
- Develop and expand marketing operations to drive SaaS growth and enterprise engagement, including global event coordination and production of the soon-to-be-launched company podcast.
- Partner with Commercial and Product teams to align marketing with revenue objectives.
- Elevate Verifi’s brand through thought leadership, media engagement, and global events.
- Translate complex AI and IoT solutions into clear, customer-centric narratives.
- Measure performance across channels and continuously optimise for growth and ROI.
- Lead forecasting and strategic planning, scale team capabilities, provide mentorship, and oversee global agency partnerships.
About You
- Bachelor’s degree in marketing or other relevant fields
- 6+ years of progressive B2B marketing experience, including 5+ years in SaaS / AI technology
- Proven success scaling marketing globally in high-growth or start-up environments.
- Expertise in brand strategy, digital marketing
- Skilled communicator able to translate technical concepts into compelling stories.
- Experience managing cross-regional teams and campaigns across multiple time zones.
- Proficiency with HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, and other digital tools.
- Passion for sustainability, technology, and global impact.
Why Join Verifi
- Shape the global marketing strategy of a pioneering ClimateTech venture backed by a $40B+ global group.
- Operate at the leading edge of AI, SaaS, and sustainability in construction.
- Influence global markets while working in an agile, scale-up environment.
- Competitive compensation, growth opportunities, and the chance to define a category.
Verifi Boston, Massachusetts, USA Office
Boston, Massachusetts, United States, 01887
What you need to know about the Boston Tech Scene
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