Similar Jobs
Artificial Intelligence • Cloud • Information Technology • Security • Software • Cybersecurity • Data Privacy
As Director of Demand Marketing, you'll lead a team, drive user acquisition, manage KPIs, and collaborate with various functions to optimize digital marketing strategies.
Top Skills:
Ga4IntercomLookerMarketoSalesforce
Artificial Intelligence • Greentech • HR Tech • Sales • Software • Travel • Hospitality
Lead the brand marketing strategy at TravelPerk, shaping brand perception while managing large budgets and fostering cross-functional alignment.
Healthtech • Software • Analytics • Biotech • Pharmaceutical • Manufacturing
The Associate Director leads strategies to enhance access capabilities for a dermatology brand, managing partnerships, promotional strategies, and market research efforts.
Top Skills:
Ai ToolsProject Management Methodologies
Cyvl’s AI‑powered infrastructure platform for governments is already pulling in millions in ARR and winning six‑ and seven‑figure contracts with major cities and civil engineering giants. Our target is simple: 10X revenue in the next two years and create a $100 million qualified pipeline in the next 18 months. We have the tech, the customers, and the ambition—now we need a marketing leader who can turn the volume to eleven and make Cyvl the first name every public‑works director and city official thinks of.
What You'll Do
- Day‑one to Month‑six priorities
- Rebuild brand positioning, messaging, and visual identity so everything screams “premier infrastructure intelligence.”
- Stand up an integrated demand‑gen engine across SEO, paid, ABM, and outbound collaborations with our BDR team.
- Land at least two national press hits and secure three speaking slots at high‑impact industry events.
- Launch our flagship “Cyvl America” viral campaign (cross‑country sensor road trip, weekly city mapping drops, social and PR blitz).
- Month‑six to Month‑eighteen outcomes
- Drive a 5X jump in sales‑accepted leads and help create a $100 million qualified pipeline.
- Cement Cyvl’s reputation through consistent coverage in trade journals and mainstream media.
- Build self‑serve inbound motions that generate at least 30 percent of new opportunities.
- Deliver repeatable playbooks, metrics dashboards, and processes ready for Series B scale.
- Ongoing responsibilities
- Own the full marketing stack—brand, demand gen, product marketing, comms/PR, events, social.
- Work as a player‑coach: write killer copy, tweak slide/website design, run HubSpot workflows, and brief execs for CNBC hits.
- Partner with VP Sales, VP Product, CFO, and CEO on shared pipeline targets; iterate weekly based on hard data.
- Spin up thought‑leadership content and keep our executives on stage at every must‑attend conference.
- Stretch every marketing dollar, negotiate vendor contracts, and prove ROI on spend.
What You'll Bring
- 10–15 years of B2B marketing with at least three in leadership roles at Series A or B startups.
- A record of scaling revenue from “single‑digit millions” to “many tens of millions” through integrated programs.
- Portfolio of creative, high‑visibility campaigns that produced real pipeline and press.
- Hands‑on mastery of HubSpot/SFDC, Webflow, GA4, and paid channels like Google and LinkedIn.
- Sharp storytelling chops plus a designer’s eye—comfortable in Figma or Adobe.
- Data‑driven mindset and the ability to present insights to executives and the board.
- Low ego, high urgency, and comfort working directly with a GTM‑obsessed CEO.
Think you can light up every city in America with the Cyvl brand? Prove it.
1. Email your resume and a one‑page story of the boldest campaign you have ever run—what you did, why it mattered, and the results you drove.
2. Drop two links to work you are proud of (landing page, press hit, deck, video—your call).
3. Add three bullet ideas you would launch in your first 90 days to help us hit that $100 million pipeline target.
We review every submission personally and move fast. If you are the right fit, you will hear from us within a week. Let’s make Cyvl the most talked‑about name in infrastructure—starting now.
Cyvl Somerville, Massachusetts, USA Office
444 Somerville Ave, , Somerville, Massachusetts , United States, 02143
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
