The Director of Marketing will lead marketing strategy execution, managing digital channels and driving demand generation for a SaaS company, while collaborating with various teams to achieve revenue growth.
About Us:
Digimarc Corporation (NASDAQ: DMRC) is the global leader in product digitization. A pioneer in digital watermarks, Digimarc connects every physical and digital item to a digital twin that enables the capture of product data, records events and interactions, and supports powerful new automations. Trusted to deter counterfeiting of global currency for more than 20 years, Digimarc is also recognized for ensuring product authenticity, improving plastics recycling, and more, with a commitment to promoting a prosperous, safer, and more sustainable world. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. See more at Digimarc.com.
ABOUT THE ROLE…
If you thrive in a dynamic, entrepreneurial environment and have a passion for creating innovative, results-driven marketing strategies, this role is for you.
As Director of Marketing, you will lead the strategy and execution of our marketing efforts for a fast-growing SaaS company where solution selling and evangelism are critical. You’ll build our brand, drive demand generation, and position us as a trusted market leader.
This role, reporting into our Chief Commercial Officer, combines strategic vision with hands-on execution, leveraging AI tools and managing freelancers to deliver impactful campaigns. You’ll collaborate with Sales, Product, and Customer Success to align efforts with company goals and drive measurable revenue growth.
This role requires 25% travel.
IMPORTANT RESPONSIBILITIES:
Narrative Architect & Visual Storyteller Craft and maintain a clear, consistent brand narrative that resonates with our target market. Develop compelling content that showcases customer success, product value, and industry insights—brought to life through strong messaging and impactful visuals. This role is instrumental in shaping our voice and visual identity to build brand awareness, earn trust, and drive engagement.
Digital Marketing & Analytics Lead Own and optimize our core digital marketing channels—including SEO, content marketing, email, paid media, and marketing automation—to support our focused go-to-market strategy. This role is accountable for improving performance across key metrics such as CAC, LTV, and conversion rates to maximize marketing ROI.
Lead Advocacy & Influence Initiatives Develop and execute programs that amplify our message and reinforce Digimarc’s leadership in our priority domains. Identify and empower key influencers and early adopters to become vocal advocates. Through targeted outreach and meaningful engagement, expand our reach, strengthen market trust, and position Digimarc as a category leader.
WHAT YOU WILL DO…
· 8+ years of experience in B2B marketing, with a proven track record in demand generation and driving measurable results in a SaaS environment.
· Expertise in planning, managing, and executing:
o SEO and SEM (e.g., Google Ads, analytics tools)
o Social media (content creation, platform management: LinkedIn, TikTok, Instagram, etc.)
o Email marketing (nurturing campaigns, automation)
o Digital campaigns (LinkedIn Campaign Manager, retargeting, etc.)
· Strong analytical skills, with the ability to translate data into actionable insights and strategies.
· Excellent project management and communication skills, with the ability to lead cross-functional initiatives.
· Creative thinker who can balance big-picture vision with hands-on execution.
· Experience in a high-growth, entrepreneurial environment is a plus.
This is a unique opportunity for someone who loves to take ownership, drive strategy, and execute tactically—all while making a significant impact on our brand and growth.
Benefits:
· Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
· Restricted Stock Units
· Flexible Paid Time Off & Holidays
· Life Insurance
· Tuition Reimbursement
· Mentorship Opportunities
· Training & Development
· Remote work
PAY RANGE
A reasonable estimate of the current range is $200K - $230K with a 20% bonus and restricted stock units.
This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill set, experience, training, licensure, certifications, geography and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.
Our Culture:
We are a team of problem-solvers united by our company’s immense potential to help solve complex challenges.
We align to the following Digimarc core values:
Collaborative – Stronger together
We embrace diverse perspectives and harness our collective talent to realize our full potential.
Curious – Listen and look forward
We think differently and seek out opportunities for growth to exceed our stakeholders’ expectations.
Courageous – Innovate with integrity
We challenge each other and do the right thing – even when it’s difficult – to deliver wins for our customers.
Join our team and work in support of a technology platform that can transform how consumer goods are made, bought, sold, and recycled around the globe. Digimarc is committed to the health and safety of our employees and their families. We are dedicated to diversity, professional development, and the success of our employees. For more information, visit us at www.digimarc.com.
Digimarc is seeking diverse applicants. We are an equal opportunity employer and consider qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor. We want the best people who share our values.
This job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Principals only. No recruiters please.
Top Skills
Email Marketing
Google Ads
Instagram
LinkedIn
Linkedin Campaign Manager
Sem
Seo
Tiktok
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