Director, Marketing Operations

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact.

Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

Kooth is looking for a technically fluent, operationally strong Director of Marketing Operations to design, optimize, and run our U.S. martech systems and team. Reporting to the VP of Marketing, you’ll build and lead the infrastructure that fuels our growth and lifecycle marketing, while guiding a small but agile team across marketing automation, CRM workflows, email operations, and cross-functional project intake.

You’ll take ownership of our martech stack — including HubSpot (all Hubs), Contentful, MMPs (AppsFlyer), and ASO tools (AppRadar) — ensuring systems are seamlessly integrated, workflows are scalable, and data flows transparently across teams and cross-departmental platforms like Braze and SFDC.

Martech Infrastructure & System Integrations

Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment.

• Lead ongoing administration of platforms including:
• HubSpot (CRM, automation, forms, email, web content)
• Contentful (web content management, app content management)
• Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar)
• Project Management systems (e.g., Monday, Wrike)
• Translation Management systems (e.g., Smartling, Phrase)
• Lead system integration support of cross-department and global platforms including:
• Braze (customer engagement and lifecycle automation)
• Partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly.
• Salesforce (data sync, lead lifecycle, and commercial ops interface)

Attribution & Performance Tracking

• Maintain cross-platform attribution models to track user acquisition and engagement across paid, owned, earned, and in-app channels in partnership with Data Engineering and Business Intelligence teams.
• Manage custom event tracking frameworks, UTMs, and conversion goals across web and app properties.
• Develop dashboards and reporting infrastructure to provide the marketing team with real-time visibility into channel performance and lifecycle KPIs.

Web, App, and CRM Systems Management

• Own technical infrastructure of solunaapp.com and other Soluna web properties (via Contentful and Hubspot Content Hub), ensuring marketing teams can launch campaigns and update content efficiently.
• Manage end-to-end CRM operations within HubSpot, including segmentation logic, data hygiene, lead scoring, and cross-team workflows.
• Optimize app store presence and performance through ASO tooling and cross-functional coordination with product.

Process Engineering & Operational Scalability

• Document and continuously improve campaign processes, QA protocols, test plans, and lead/data flow audits.
• Build scalable playbooks to support campaign automation, app engagement, and web conversion strategies.
• Serve as a primary technical liaison for all marketing-related platform vendors and agency partners.

• 7+ years in marketing operations, revenue operations, or growth systems roles within digital product, SaaS, or app-based environments.
• Expertise in marketing tech stack design and integration across multiple platforms (e.g., HubSpot, Contentful, Braze, SFDC, AppsFlyer/Adjust).
• Deep understanding of data architecture, including custom event tracking, API integrations, and CRM → product → analytics workflows.
• Proven ability to develop and implement attribution frameworks and marketing performance reporting dashboards (Looker, Tableau, or similar).
• Experience optimizing mobile acquisition flows and ASO performance.
• Fluency in key growth marketing concepts: LTV, CAC, cohort analysis, segmentation, funnel conversion, and re-engagement.
• Bonus Points For
• Experience working in HIPAA-compliant environments or health tech contexts.
• Familiarity with behavioral health, public sector programs, or K–12/higher ed ecosystems.
• Experience supporting multilingual/multicultural products (e.g., Spanish/English web/app content).

Compensation: The base salary range for this role is $130,000 to $150,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role.

Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including:

• Excellent Medical, Dental, and Vision Coverage
• Prescription Drug Benefits
• Generous Paid Time Off
• 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve)
• 401(K) Retirement Plan with company match

Equal Employment Opportunity:

Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs.

Reasonable Accommodations:

Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team.

Ready to Join Us?

If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.