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Avid (avid.com)

Director of Marketing Operations

Posted Yesterday
United States of America
140K-175K Annually
Senior level
United States of America
140K-175K Annually
Senior level
The Director of Marketing Operations leads marketing strategy and efficiency, manages data governance, and ensures alignment with sales to drive revenue impact.
The summary above was generated by AI
It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Director of Marketing Operations is a strategic leader within the Enterprise Marketing organization, responsible for driving operational excellence across core pillars: Data & Tracking, Reporting & Analytics, Pipeline Build & Acceleration, and Vendor/Tech Stack Management. This role ensures our marketing engine is data-driven, tech-enabled, and optimized to deliver scalable revenue impact. 

Collaborating cross-functionally with Digital, Product Marketing, Revenue Growth & Lifecycle, Sales, and Finance, the Director of Marketing Operations will establish infrastructure, governance, and process rigor to enable world-class marketing performance and measurable pipeline growth. 

In this role you will have the opportunity to:

  • Own and manage the full marketing operations infrastructure, ensuring seamless integration and execution across all enterprise marketing programs 

  • Oversee data governance, segmentation, and tracking processes to ensure clean, reliable data that fuels accurate reporting and actionable insights 

  • Develop and maintain marketing performance dashboards, attribution models, and analytics frameworks to drive data-driven decisions and optimize ROI 

  • Manage and optimize lead flow, scoring, and routing processes to improve marketing and sales alignment and drive pipeline efficiency 

  • Support pipeline build and acceleration by operationalizing campaign data and insights for demand generation, ABM, and lifecycle marketing programs 

  • Establish and track KPIs for marketing programs, ensuring consistent performance measurement aligned with business goals 

  • Evaluate, implement, and manage marketing technology tools to ensure they enable scale, automation, and operational efficiency 

  • Own and manage relationships with marketing technology vendors, ensuring tools are integrated effectively and meet business requirements 

  • Lead vendor selection, negotiations, renewals, and performance management to ensure the martech stack supports enterprise growth objectives 

  • Proactively manage vendor QBRs and performance reviews, identifying optimization opportunities and driving accountability 

  • Collaborate with Sales Operations to ensure lead management processes are aligned, measurable, and conversion-optimized 

  • Partner with demand generation, product marketing, and content teams to deliver operational support for campaign planning and execution 

  • Work closely with Finance and leadership to track budgets, optimize marketing spend, and align on ROI modeling 

  • Identify and implement process improvements that increase marketing efficiency, scalability, and go-to-market agility 

  • Continuously assess and optimize the entire marketing tech stack to support automation, data integrity, and future growth 

Who you are:

Required Experience:

  • 10+ years of experience in marketing operations, or related roles, with at least 3–5 years in a leadership capacity within a B2B or enterprise environment
  • Deep expertise in marketing technology ecosystems (e.g., Marketo, Salesforce, 6sense, etc.) and integration best practices
  • Strong command of data governance, segmentation, lead scoring, and funnel management principles
  • Proven track record in building and optimizing marketing attribution models and performance dashboards
  • Demonstrated success in supporting ABM, demand generation, and lifecycle marketing strategies through operational enablement
  • Strong project management skills with the ability to prioritize and drive multiple initiatives across cross-functional teams
  • Advanced analytical skills and a metrics-driven mindset; comfortable diving into data and using it to inform strategic decisions
  • Excellent communication and collaboration skills with experience influencing senior stakeholders across marketing, sales, finance, and operations
  • Adept at designing and implementing scalable processes to improve efficiency, consistency, and marketing-sourced revenue growth

Preferred:

  • Experience in high-growth SaaS or technology companies
  • Familiarity with account-based marketing (ABM) frameworks and tools

Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

#LI-Remote #L1-CME1

US Pay Transparency Range $140,000.00 - $175,000.00

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Top Skills

6Sense
Marketo
Salesforce
HQ

Avid (avid.com) Burlington, Massachusetts, USA Office

75 Network Drive, Burlington, MA, United States, 01803

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