We're committed to bringing passion and customer focus to the business.
The Director of Marketing Operations is a strategic leader within the Enterprise Marketing organization, responsible for driving operational excellence across core pillars: Data & Tracking, Reporting & Analytics, Pipeline Build & Acceleration, and Vendor/Tech Stack Management. This role ensures our marketing engine is data-driven, tech-enabled, and optimized to deliver scalable revenue impact.
Collaborating cross-functionally with Digital, Product Marketing, Revenue Growth & Lifecycle, Sales, and Finance, the Director of Marketing Operations will establish infrastructure, governance, and process rigor to enable world-class marketing performance and measurable pipeline growth.
In this role you will have the opportunity to:
Own and manage the full marketing operations infrastructure, ensuring seamless integration and execution across all enterprise marketing programs
Oversee data governance, segmentation, and tracking processes to ensure clean, reliable data that fuels accurate reporting and actionable insights
Develop and maintain marketing performance dashboards, attribution models, and analytics frameworks to drive data-driven decisions and optimize ROI
Manage and optimize lead flow, scoring, and routing processes to improve marketing and sales alignment and drive pipeline efficiency
Support pipeline build and acceleration by operationalizing campaign data and insights for demand generation, ABM, and lifecycle marketing programs
Establish and track KPIs for marketing programs, ensuring consistent performance measurement aligned with business goals
Evaluate, implement, and manage marketing technology tools to ensure they enable scale, automation, and operational efficiency
Own and manage relationships with marketing technology vendors, ensuring tools are integrated effectively and meet business requirements
Lead vendor selection, negotiations, renewals, and performance management to ensure the martech stack supports enterprise growth objectives
Proactively manage vendor QBRs and performance reviews, identifying optimization opportunities and driving accountability
Collaborate with Sales Operations to ensure lead management processes are aligned, measurable, and conversion-optimized
Partner with demand generation, product marketing, and content teams to deliver operational support for campaign planning and execution
Work closely with Finance and leadership to track budgets, optimize marketing spend, and align on ROI modeling
Identify and implement process improvements that increase marketing efficiency, scalability, and go-to-market agility
Continuously assess and optimize the entire marketing tech stack to support automation, data integrity, and future growth
Who you are:
Required Experience:
- 10+ years of experience in marketing operations, or related roles, with at least 3–5 years in a leadership capacity within a B2B or enterprise environment
- Deep expertise in marketing technology ecosystems (e.g., Marketo, Salesforce, 6sense, etc.) and integration best practices
- Strong command of data governance, segmentation, lead scoring, and funnel management principles
- Proven track record in building and optimizing marketing attribution models and performance dashboards
- Demonstrated success in supporting ABM, demand generation, and lifecycle marketing strategies through operational enablement
- Strong project management skills with the ability to prioritize and drive multiple initiatives across cross-functional teams
- Advanced analytical skills and a metrics-driven mindset; comfortable diving into data and using it to inform strategic decisions
- Excellent communication and collaboration skills with experience influencing senior stakeholders across marketing, sales, finance, and operations
- Adept at designing and implementing scalable processes to improve efficiency, consistency, and marketing-sourced revenue growth
Preferred:
- Experience in high-growth SaaS or technology companies
- Familiarity with account-based marketing (ABM) frameworks and tools
Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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US Pay Transparency Range $140,000.00 - $175,000.00If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
Avid (avid.com) Burlington, Massachusetts, USA Office
75 Network Drive, Burlington, MA, United States, 01803
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