The Director of Marketing Operations will oversee GTM tech infrastructure, manage Marketo operations, design lead scoring models, ensure data accuracy, and collaborate with Sales Ops to optimize marketing-sourced pipeline delivery.
At SAFE Security, our vision is to be the Champions of a Safer Digital Future and the Catalysts of Change. We believe in empowering individuals and teams with the freedom and responsibility to align their goals, ensuring we all move forward together.
We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique.
Key Responsiblities:
- GTM Systems & Engineering:
- Marketo & Martech Ops:
- Scalable Lead Scoring & Routing:
- Data Integrations & Attribution:
- Website Backend Support:
- Sales Ops Partnership:
- Own the design and performance of all GTM tech infrastructure, from marketing automation to CRM to analytics platforms.
- Collaborate cross-functionally with Sales Ops, RevOps, and Product to streamline marketing-sourced pipeline delivery.
- Own end-to-end Marketo operations — campaign setup, program templates, email compliance, scoring, and integration.
- Evaluate and manage the marketing technology stack to support global growth and data hygiene.
- Design and maintain lead scoring models that reflect ICP, intent signals, and behavioral triggers.
- Build automated lead routing workflows to ensure fast handoffs between Marketing and Sales.
- Ensure clean, accurate, and actionable data across platforms (Marketo, Salesforce, LinkedIn, etc.).
- Implement multi-touch attribution models and reporting frameworks to demonstrate campaign and channel ROI.
- Partner with Growth and Web teams to support backend infrastructure for website tracking, data capture, form routing, and performance analytics.
- Ensure marketing data flows efficiently between the website and CRM/MA systems.
- Work closely with Sales Operations to align on lead management, pipeline reporting, territory planning, and GTM workflows.
- Maintain shared dashboards and SLAs for Marketing-to-Sales funnel performance.
What You Bring:
- 8–10+ years of experience in B2B Marketing Operations, with deep technical knowledge of marketing automation and CRM systems (especially Marketo & Salesforce).
- Experience scaling operations in high-growth SaaS or enterprise tech environments.
- Strong understanding of data infrastructure, integrations, and revenue attribution models.
- A builder’s mindset with proven success in implementing and optimizing complex workflows.
- Excellent collaboration and communication skills to partner with Sales, RevOps, and Engineering.
- Strategic thinker with sharp attention to detail and a bias toward execution.
Why Join Safe?
- 🚀 Build the marketing engine behind a category-defining cybersecurity platform.
- 🧠 Own and scale systems that power a high-performance global marketing team.
- 🌍 Work remotely with a global team committed to autonomy, velocity, and innovation.
- 💼 Competitive salary, equity, and opportunity to lead in one of the most critical areas of GTM.
Help us engineer a marketing engine that powers the future of cyber risk management.
If you’re passionate about cyber risk, thrive in a fast-paced environment, and want to be part of a team that’s redefining security—we want to hear from you! 🚀
Top Skills
Analytics Platforms
CRM
Marketing Automation
Marketo
Salesforce
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