Director, Marketing Operations (HubSpot)

Fluent is seeking a Director of Marketing Operations to own the systems, data, and processes that power our marketing engine.

You will partner closely with Growth Marketing, Sales Marketing, Events, and executive leadership to enable execution, improve visibility, and bring rigor to how marketing performance is planned, measured, and optimized.

This is a hands-on role for someone who thrives in marketing and sales systems, enjoys solving complex operational challenges, and can operate as both a strategic partner and an executional owner.

Key Responsibilities

Marketing Operations & HubSpot Ownership

• Serve as the primary owner of HubSpot, including:

1. CRM architecture and object model
2. Lifecycle stages and definitions
3. Automation, workflows, and routing
4. Integrations, permissions, and governance

• Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change.
• Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene.
• Partner with external consultants or vendors for advanced implementations as needed.

Marketing Technology Ecosystem

• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement.
• Partner with stakeholders to ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent data platforms, and enrichment tools are integrated thoughtfully and used consistently.
• Evaluate how sales-adjacent platforms impact marketing attribution, funnel visibility, and reporting accuracy.
• Serve as a point of coordination between Marketing, Sales, and external vendors to reduce tool sprawl and improve system coherence.

Data, Reporting & Performance Visibility

• Design and maintain dashboards for:

1. Campaign performance
2. Funnel conversion
3. Pipeline influence
4. Channel efficiency

• Ensure data accuracy and consistency across systems and reports.
• Provide leadership with clear, actionable insights to inform decision-making.
• Partner with Finance and Sales on shared definitions, attribution models, and forecasting inputs.

Campaign Governance & Process

• Build and maintain standardized processes for:

1. Campaign setup and QA
2. Naming conventions and taxonomy
3. Attribution and measurement standards

• Partner with Growth Marketing and Events to ensure campaigns are launched cleanly and measured correctly.
• Reduce manual work and operational friction through automation and documentation.
• Serve as the connective tissue between strategy and execution.

Cross-Functional Enablement

• Enable marketing leaders by translating strategy into a scalable system design.
• Partner with Sales to ensure CRM and plug-ins support enablement and reporting needs.
• Collaborate with the Events and Brand teams to ensure that programs are properly tracked and attributed.
• Act as a trusted advisor on operational feasibility and tradeoffs.

Leadership & Team Development

• Bring a leadership mindset to the role — mentoring, coaching, and supporting teammates as appropriate.
• Over time, take on people management responsibilities as the organization evolves, based on business need and readiness.
• Help establish a culture of operational excellence, accountability, and continuous improvement.

• 8–12+ years of experience in Marketing Operations or Marketing Systems.
• Deep, hands-on expertise with HubSpot (required).
• Strong understanding of B2B funnels, lifecycle marketing, and attribution.
• Experience partnering with senior stakeholders and cross-functional teams.
• Prior people management experience preferred, but not required immediately.
• Highly analytical, process-oriented, and detail-driven.
• Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $140,000 to $160,000 base, + competitive bonus. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.