Director of Marketing, Growth & Strategy

Description

TRUCE is a mobile device software company with a strong startup spirit. Major US and international companies have trusted our mobile technology for over a decade to keep their workforces safe and productive. We are now disrupting the video telematics industry with an AI video telematics solution built differently on modern iOS and Android mobile technology. Where traditional platforms wire complex and expensive computers and cameras into the vehicle, TRUCE puts the intelligence on the phones field workers already carry and complements it with a light camera accessory.

The result is a person-first platform that always knows who's driving, follows the work from the truck onto the job site, empowers the driver to own their driving performance, coaches each individual automatically and can stop phone distraction rather than just record it — at about 50% lower cost and far easier to implement than traditional systems. Our customers are mobile field organizations, like HVAC, plumbing and electrical, landscaping, pest control, construction and specialty trades, field sales and home healthcare — running light-duty vehicle fleets.

We are a diverse, entrepreneurial team driven by a shared mission: enabling the healthy and productive use of mobile technology. We work hard, support each other, celebrate our wins, and are passionate about making an impact together.

What You Will Do

• Own marketing strategy: Develop and execute initiatives that generate qualified leads, sales pipeline, and revenue growth.
• Drive demand generation: Build, test, and optimize campaigns using conversion data, acquisition costs, and marketing ROI.
• Leverage AI and digital innovation: Use AI tools, automation, paid and organic digital marketing, SEO, AEO, and emerging social formats.
• Lead events and partnerships: Plan and execute trade shows, webinars, industry events, and strategic partnerships that generate measurable sales opportunities.
• Strengthen market positioning: Develop compelling messaging and differentiated product campaigns.
• Manage marketing operations: Oversee CRM systems, automation, analytics, reporting, contractors, and agencies.
• Collaborate with leadership: Partner with executive, sales, product, and engineering teams on growth priorities.

Requirements

• Approximately 3 to 7 years of relevant experience in B2B technology, SaaS, growth marketing, demand generation, or marketing strategy.
• A demonstrated track record of qualified lead generation, sales pipeline creation, and measurable revenue results.
• Strong analytics and hands-on experience with digital campaigns, CRM platforms, marketing automation, and performance measurement.
• Practical experience implementing AI-powered marketing tools, automations, and emerging digital or social strategies.
• Experience executing and measuring industry events, trade shows, or partnership initiatives.
• Entrepreneurial, resourceful approach with the ability to execute independently with a lean budget and team.
• Strong communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to travel approximately 30%

Preferred Qualifications

• Early-stage B2B technology startup experience.
• Experience in video telematics, fleet management, transportation technology, field service software, or related industries.
• Experience developing technical marketing automations or AI-powered workflows.
• Experience building marketing programs or functions from the ground up.