Coursera Logo

Coursera

Director of Marketing, Coursera for Business GTM

Posted 9 Days Ago
Remote
Hiring Remotely in United States
149K-198K
Senior level
Remote
Hiring Remotely in United States
149K-198K
Senior level
Lead Coursera's marketing efforts for Business, focusing on strategy for revenue growth and global market penetration, and collaborating across teams.
The summary above was generated by AI

Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions.  Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments. 

As the marketing leader for Coursera for Business (C4B), you will play an integral role as a member of the business leadership team shaping and implementing strategy, collaborating, developing  and orchestrating a comprehensive global marketing strategy and plan to drive growth of this key business line serving businesses  around the world. To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing strategy and plan aligned with business goals and tied to performance outcomes, expert communication skills, strong ability to collaborate and influence to execute the strategy and plan, and ability to inspire virtual team members to get great work done. 

The ideal candidate will be creative, data-driven, have global marketing experience across multiple marketing functions, and collaborate effectively with product, marketing and sales. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!

Responsibilities:

  • Operate as key leader of the Coursera for Business leadership team responsible for driving revenue growth and market penetration of business globally 
  • Develop, own and activate global marketing strategy and plan aligned to business goals in partnership with region field marketing leaders; digital marketing; customer marketing; product marketing; and PR/Comms teams
  • Partner with VP of Enterprise Marketing and marketing leadership to evolve marketing foundation, processes, and innovation in marketing 
  • Partner with the Sr. Director, C4B GTM leader to establish and execute against a strong C4B GTM plan
  • Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with Coursera for Business leadership, broader GTM team and key stakeholders
  • Lead a cross-functional pod of global marketers to ensure goals, programs, and plan alignment and work collaboratively to ensure capacity and budget to execute and deliver commitments

Basic Qualifications:

  • 15+ years Enterprise SaaS marketing experience in a fast-growth environment
  • 7+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
  • Analytical skills and ability to leverage data to make business cases and decisions
  • Ability to travel up to 25%

Preferred Qualifications:

  • Demonstrated success across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology
  • Skilled in engaging at an executive level internally with cross-functional groups and externally
  • Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross functional programs, and ability to influence
  • Experience playing a key role in helping build and scale businesses
  • Strong verbal and written communication skills
  • Strong presentation skills and engagement skills

If this opportunity interests you, you might like these courses on Coursera:

  • Storytelling and Influencing: Communicate with Impact 
  • Leadership through Marketing
  • Strategic Innovation: Managing Innovation Initiatives
  • Marketing in a Digital World
  • Artificial Intelligence in Marketing

*APPLICATION DEADLINE JUNE 16, 2025

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$158,000 - 198,000 USD

US Zone 3

$149,200 - 186,500 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity. 

Current Zone Locations:

  • Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
  • Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
  • Zone 3 - all other US locations

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected].
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.

Top Skills

Communication Skills
Data-Driven Marketing
Marketing Strategy
Marketing Technology

Similar Jobs

12 Hours Ago
In-Office or Remote
San Francisco, CA, USA
144K-231K Annually
Senior level
144K-231K Annually
Senior level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
The Principal Product Marketing Manager will collaborate with teams to develop product messaging, create sales tools, engage with analysts, and mentor junior PMMs while focusing on B2B service management solutions.
Top Skills: B2B SoftwareService Management Solutions
12 Hours Ago
In-Office or Remote
San Francisco, CA, USA
125K-201K Annually
Senior level
125K-201K Annually
Senior level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
The Senior Product Marketing Manager will create GTM strategies, manage complex programs, and craft enablement programs while driving communication and collaboration with stakeholders.
Top Skills: B2B SaasCloud InfrastructureDevOpsService Management
12 Hours Ago
In-Office or Remote
Washington, DC, USA
125K-201K Annually
Senior level
125K-201K Annually
Senior level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
As a Senior Product Marketing Manager for Government Cloud, you'll develop go-to-market strategies, create messaging for government agencies, enable sales, conduct research, and partner cross-functionally to drive growth and awareness in the US public sector.
Top Skills: Marketing ToolsSaas Solutions

What you need to know about the Boston Tech Scene

Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.

Key Facts About Boston Tech

  • Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
  • Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
  • Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
  • Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account